Tag Archives: Drive

Drive Event Attendance with These 8 Tips

Rachel Sullivan — April 25, 2017 Follow @rachelesullivan— April 25, 2017 Have you ever felt the pressure of hosting your first event and wondering if anyone would show up? We’ve all been there, and it’s a scary feeling. In-person events are a great way to network, attract new prospects, meet potential new employees or simply … Continue reading Drive Event Attendance with These 8 Tips →

Engage Social Media Influencers to Extend Your Reach & Drive Action

Social Influence

Jeanette Russell — April 21, 2017 Follow @jnetrussell— April 21, 2017 Social media influencers aren’t elusive. They’re everywhere, especially in your email list. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy … Continue reading Engage Social Media Influencers to Extend Your Reach & Drive Action →

3 Product Review Strategies to Drive Media Coverage

Product Management

Denise DiMeglio — April 14, 2017 — April 14, 2017 There’s no understating the power of a well-written profile or a positive review of your gadget: Media endorsements can drive hundreds or even thousands of readers to your website and boost sales. For some tech companies, a public relations strategy can center on securing media … Continue reading 3 Product Review Strategies to Drive Media Coverage →

How MarTech Leaders Drive Revenue and Plan for the Future [Infographic]

Business Planning

Tai Bonfliglio — April 3, 2017 Follow @Lenati— April 3, 2017 In conjunction with Scott Brinker of Chiefmartec.com, Lenati recently interviewed marketing executives from companies of all sizes in all stages of their MarTech maturity. The central theme we heard over and over again was that investing in right technology stack to drive near-term revenue … Continue reading How MarTech Leaders Drive Revenue and Plan for the Future [Infographic] →

4 Ways To Help Drive More Traffic To Your Store

Traffic Generation

Irma Hunkeler — March 31, 2017 Follow @irmahunkeler— March 31, 2017 The retail world is more technologically driven than ever before. With the rise of online shopping and the convenience it brings, more customers are opting to shop from the comfort of their own homes rather than going to physical stores. As such, footfall levels … Continue reading 4 Ways To Help Drive More Traffic To Your Store →

How To Use Facebook To Drive E-commerce Sales

Facebook Engagement

By Ivan Kreimer March 28th, 2017 Are you looking to drive more sales to your e-commerce store this year? If you are, have you ever considered using social media channels to do it? Yes, I know, social media can be a bit overhyped with all the “gurus” and “experts” promising amazing results by “engaging” with your … Continue reading How To Use Facebook To Drive E-commerce Sales →

3 Surprising Ways to Drive Business Performance

Business Effectiveness

Lynn Hunsaker — March 21, 2017 Follow @clearaction— March 21, 2017 Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there is a bigger picture. None of these is … Continue reading 3 Surprising Ways to Drive Business Performance →

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook Business

Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017 Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales →

Drive More Local Business with New Display Location Extensions in AdWords

Display Advertising

Mark Irvine — March 20, 2017 — March 20, 2017 Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new tools to target local users, ad extensions to show location and … Continue reading Drive More Local Business with New Display Location Extensions in AdWords →

Drive More Traffic and Followers for Your Personal Brand with Pinterest

Pinterest Tools

Personal Branding Blog — March 10, 2017 — March 10, 2017 Interacting on social networks with your community is one of the best ways to attract a loyal audience for your brand. If you want to increase your business opportunities then Pinterest will help you achieve just that. Would you like to attract more sales … Continue reading Drive More Traffic and Followers for Your Personal Brand with Pinterest →