Tag Archives: Drive

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates →

How to Use Instagram to Promote Your Business and Drive Sales

Instagram For Business

Deep Patel — August 11, 2017 Follow @realdeeppatel — August 11, 2017 Digitalpfade / Pixabay As of August 2017, Instagram is the fifth most popular social media platform, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter. Instagram can be a powerful social media platform for businesses … Continue reading How to Use Instagram to Promote Your Business and Drive Sales →

Does branded content drive brand lift? New research takes an in-depth look

Content Strategy

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look →

Email Marketing Strategies to Drive ROI

Email Strategy

Steve Faber — August 10, 2017 Follow @marketingunlock — August 10, 2017 What We’ve Discovered to Boost Client’s Email ROI – Part 1 If you’re using email marketing or considering it, there are several key things you need to know that drive long term ROI. No matter what type of business you run, what vertical … Continue reading Email Marketing Strategies to Drive ROI →

What Paid Media Is and How It Can Help Drive Revenue

Revenue Generation

John Caiozzo — August 8, 2017 Follow @johncaiozzo — August 8, 2017 Paid media is the quintessential solution for many businesses — “spend money, and all your problems will be solved. Invest in robust ad campaigns, and your ideal customers will flock to you.” Except it isn’t that easy, is it? Not when you’re struggling … Continue reading What Paid Media Is and How It Can Help Drive Revenue →

How To Master Your Web Testing To Drive Conversion

Conversion Optimization

Daniel Berry — July 31, 2017 — July 31, 2017 coffeebeanworks / Pixabay You’ve heard the advice a million times, right? “Prevention is better than cure.” And on the surface, it makes sense. But your launch date is looming and your development team are still trying to cram in all the features you need for … Continue reading How To Master Your Web Testing To Drive Conversion →

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Analytics

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now →

How To Use Visual Content To Drive Results

Content Optimization

By Lucia Wang July 14th, 2017 If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of … Continue reading How To Use Visual Content To Drive Results →