Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
Adam Roberts — August 23, 2017 — August 23, 2017 StockSnap / Pixabay The saying from a video guru in the early noughties would have gone something like this… ‘A picture paints a thousand words; a video shows a thousand pictures.’ So, what makes video more powerful than imagery? The simple answer is that it … Continue reading Video: 5 Ways Psychology Can Help Drive Engagement
Steve Faber — August 18, 2017 Follow @marketingunlock — August 18, 2017 geralt / Pixabay Part 1 After 4+ years we’ve made some discoveries as to what kind of email gets our customers more business, and higher ROI long term. Some of this is through the prism of what works for tech contracting business and … Continue reading Email Marketing Strategies that Work to Drive Long Term ROI (Part2)
BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Deep Patel — August 11, 2017 Follow @realdeeppatel — August 11, 2017 Digitalpfade / Pixabay As of August 2017, Instagram is the fifth most popular social media platform, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter. Instagram can be a powerful social media platform for businesses … Continue reading How to Use Instagram to Promote Your Business and Drive Sales
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
Steve Faber — August 10, 2017 Follow @marketingunlock — August 10, 2017 What We’ve Discovered to Boost Client’s Email ROI – Part 1 If you’re using email marketing or considering it, there are several key things you need to know that drive long term ROI. No matter what type of business you run, what vertical … Continue reading Email Marketing Strategies to Drive ROI
Amanda Clark — August 9, 2017 Follow @GrammarChicInc — August 9, 2017 geralt / Pixabay In most areas of life, quality is of considerably greater importance than quantity. Case in point: Social media followers. It’s definitely significant for your company Facebook page to have a lot of followers, for instance, but it’s not especially meaningful … Continue reading How Social Media Can Drive Brand Loyalty
John Caiozzo — August 8, 2017 Follow @johncaiozzo — August 8, 2017 Paid media is the quintessential solution for many businesses — “spend money, and all your problems will be solved. Invest in robust ad campaigns, and your ideal customers will flock to you.” Except it isn’t that easy, is it? Not when you’re struggling … Continue reading What Paid Media Is and How It Can Help Drive Revenue
Howard J. Sewell — August 2, 2017 Follow @hjsewell — August 2, 2017 TeroVesalainen / Pixabay Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in … Continue reading Email Copywriting: Drive Action at Every Opportunity
