Jason Davis — May 9, 2018 Follow @weareelement502 — May 9, 2018 I remember the days when there was such an obsession with getting on page one of the search engine results page (SERP) for Google. I’m actually being a little sarcastic, but I digress. If you are losing sleep about your ranking on Google … Continue reading Why Your Google Ranking Doesn’t Matter
Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Dayle Hall on November 10, 2017 Marketers have a lot of different priorities these days. One thing that many of us have in common, … Continue reading Delivering great customer experiences doesn’t happen overnight
By Samuel David October 23rd, 2017 I don’t intend to bore you with this but as of 2017, links remains a top Google ranking signal. Chances are you have come across one of those case studies (I have!) sharing amazing results from link building exploits. It usually looks something like this: This: Or this: … Continue reading Active Link Building Works: Here’s Why It Doesn’t For You
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017 At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. Carrie Albright on April 18, 2017 For years, the digital marketing world has asked itself, “Is now the year of mobile?” But at this … Continue reading Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
Dave Brock — March 30, 2017 Follow @davidabrock— March 30, 2017 Recently, I wrote, Predictable Revenue. It’s about sales process, in the article I made a statement which is suddenly making the rounds on social media. I said, “While the concept of the sales process is very simple—do what works, don’t do what doesn’t work, … Continue reading Do What Works; Don’t Do What Doesn’t!
Rolando Herrera — March 15, 2017 Follow @rolandolherrera— March 15, 2017 A lot of digital PAID marketing strategies provide quick, easy, and quantifiable results. For example, a fresh PPC (Pay Per Click) campaign will immediately start to bring in paid traffic; any new content you share on social media will immediately get views, this is … Continue reading 1st Page of Google Doesn’t Happen Overnight
David Little — March 7, 2017 — March 7, 2017 If you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principle—you have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note … Continue reading Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers
