Elizabeth Williams — June 10, 2019 Follow @bizmkter — June 10, 2019 It’s conference season, and for communicators that means two things: 1. They (I hope) will be settling into a bum-numbing chair for some inspiration and possibly a well-earned nap. 2. Their CEO will be calling them from her leadership conference to announce she … Continue reading Your CEO Doesn’t Need a Blog. Seriously.
Alex Haimann — May 14, 2019 Follow @alexhaimann — May 14, 2019 Even the leanest, scrappiest startups and smaller companies regularly turn their backs on emerging technology. After surveying business leaders, SMB Group discovered that fewer than a quarter of them had any type of formal technology strategy, even though most recognized technology’s practical components. … Continue reading Does Your Small Business Suffer From Technophobia? It Doesn’t Have To.
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign
Daniel Codella — April 18, 2019 Follow @mrcodella — April 18, 2019 During World War II, the South Pacific was a critical theater for battle. Several countries set up bases, airfields, and docks on dozens of remote islands. It was the first time many of the region’s indigenous peoples had ever seen outsiders, let alone … Continue reading Why Your Company Doesn’t Have to Be Like Apple, Google, or Facebook
Ed Muzio — March 1, 2019 Follow @edmuzio — March 1, 2019 You’ve got the title, the corner office and the perks. But most of all, you’ve got a realistic picture of the job: to be an executive or senior leader is to be the person with whom the buck stops. Small, isolated problems arise … Continue reading Execs and Leaders: 3 Reasons Why the Ship Doesn’t Move When You Turn the Wheel
Charlotte Rowe — February 8, 2019 — February 8, 2019 rawpixel / Pixabay Whether you are an entrepreneur, marketing director or a content marketing specialist, developing a social media strategy for your company and managing all the different accounts can be a daunting process. But the importance of social media to your overall strategy can’t … Continue reading How to Manage Your Social Media So It Doesn’t Manage You
In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges. Gladys Kong on November 23, 2018 Data privacy is, as it should be, high on the minds of tech companies and the public at large. Unfortunately, much of the discussion of late has centered … Continue reading Using data responsibly doesn’t have to weaken marketing strategies
Amanda Clark — October 26, 2018 Follow @GrammarChicInc — October 26, 2018 You spend hours revising and tweaking your resume, researching tips on the best format, the best words to use, the best this or that. It’s enough to drive you crazy. And yet using what you think is the perfect resume still may not … Continue reading Why The ‘Perfect’ Resume Doesn’t Exist
Karthik Reddy — September 30, 2018 Follow @KReddy0118 — September 30, 2018 The top spot on a search engine’s first page is lucrative. It guarantees enhanced website exposure, more traffic, and should establish you as an industry authority. As a result, you should get the kind of ROI you always wanted to have. But why … Continue reading Why Doesn’t My Website Rank?
Liz Kislik — May 14, 2018 Follow @lizkislik — May 14, 2018 Early in my career, a senior leader in my firm was a master of “what-if,” “blue-sky” thinking. He would come up with an idea, assign it to whichever staffer happened to be around at the moment, and then, more likely than not, forget … Continue reading How to Work Safely with a Boss Who Doesn’t Do Follow-up
