Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions. Megan Hannay on July 6, 2016 Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry … Continue reading 4 digital marketing tactics for local reach
by Whitney Duprey July 5, 2016July 5, 2016 Are you on the fence about digital marketing? Is it right for you? For your company? As an account manager, I hear clients talk themselves out of digital marketing all the time. Their reasons run the gamut, from cost prohibition to time constraints. I have just one … Continue reading You Can Do It: A Digital Marketing Pep Talk
by Brittany Laeger July 5, 2016July 5, 2016 Whether you realize it or not, your website is the cornerstone of all your marketing efforts, and the one member of your team that promotes your business 24/7. But in the world of marketing today, there are so many different things you need to be concerned with … Continue reading 9 Pieces of Essential Website Advice for Digital Marketers
by Bob Hutchins July 2, 2016 Follow @BobhutchinsJuly 2, 2016 Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the … Continue reading What 50K News Consumers Tell Us About Digital
by Krista DiBiccari, Op-Ed Contributor, July 1, 2016 Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political media buyers from both campaigns, as … Continue reading Going For Olympic Gold In Digital Marketing
by Aaron Agius July 1, 2016 Follow @IAmAaronAgiusJuly 1, 2016 Thanks to online tools that make it easier than ever for remote teams to communicate and work together, recruiting remote workers is quickly becoming a popular option. More and more research is showing there are unique benefits to working with remote employees: Remote workers are … Continue reading The 10 Best Places to Find Qualified Remote Workers for Your Digital Marketing Campaigns
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. James Smith on June 30, 2016 Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile … Continue reading Why the digital advertising ecosystem loves native
by Andrew Solmssen, June 29, 2016 Companies merge—it happens. And when it does, we typically get a lot of cheery press releases touting the improved efficiency and strength of the new brand portfolio. Much less discussed (and consequently lower on the list of priorities) is what to do with all of the digital marketing properties … Continue reading Digital Marketing in the Age of Consolidation
Columnist Rob Rasko believes current ad-blocking predictions aren’t accurate. He offers his take on a realistic projected industry impact. Rob Rasko on June 29, 2016 A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 … Continue reading Scaremongering in digital: Why ad blocking isn’t as dire as you think
