by Ashley Bailey June 28, 2016June 28, 2016 The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Stories in Your Digital Marketing Strategy How do you do it? How do you use … Continue reading Why Stories Are Critical for your Digital Marketing Success
by Whitney Duprey June 27, 2016June 27, 2016 As much as it hurts me to say this, unicorns aren’t real. I know. Let’s all take a collective breath to process that, and then move on. * Sigh* That was tough. What’s not tough for me, however, is unmasking digital marketing myths. There are so many … Continue reading Unicorns Aren’t Real and Other Digital Marketing Myths
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so — and he offers marketers advice on how to survive the impact. Lewis Gersh on June 24, 2016 at 9:01 am If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing … Continue reading Bubble, bubble, toil and trouble: Tough times ahead in digital
by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
by Wayne Friedman, June 22, 2016, 9:57 AM Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to … Continue reading Word-Of-Mouth Influence Still Strong In Digital Age
by Nashaat Quadri June 23, 2016June 23, 2016 Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the … Continue reading Tips to Design a Strategy for Successful Digital Marketing in 2016
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
by Michael Del Gigante June 21, 2016June 21, 2016 Digital marketing is both an art and a science. Marketing is an art, but the science behind its strategies determines conversions and closes. This is especially true in the B2B sector, where the target is high-level professionals who have their company’s bottom line on the line. … Continue reading 5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]
by Jeff Bullas June 20, 2016June 20, 2016 “I have to make a hard choice”. It was a long train trip. The statement caught me by surprise. She now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was … Continue reading How to Find Your Genius in a Digital World
