You Can Do It: A Digital Marketing Pep Talk

by Whitney Duprey July 5, 2016
July 5, 2016

Are you on the fence about digital marketing? Is it right for you? For your company?

As an account manager, I hear clients talk themselves out of digital marketing all the time. Their reasons run the gamut, from cost prohibition to time constraints.

I have just one thing to say: you’re wrong! (Which I, of course, mean in the nicest way possible).

Digital marketing isn’t one size fits all; that’s the beauty of it. It can be adapted to fit your team’s needs and goals as well as the industry you’re operating in. So, to put your doubts to rest, I’m exposing the top five reasons marketers talk themselves out of embracing digital

1. My competition isn’t online, so I don’t need to be either

If your competition isn’t online yet, they will be, and if you’ don’t beat them to it, you’ll be left in the dust. Don’t settle for what your competitors are or are not doing. Take it upon yourself to be a leader in your industry. (Same goes for social media!).

2. My industry isn’t {fill in the blank} enough for digital

Cool, fun, young, you name the adjective, we’ve heard it…and it’s not true! Digital marketing techniques can be adapted to accommodate all markets and messages. You just have to take the time to identify who you’re selling to and where they’re at online.

3. My team doesn’t have time to blog. Every. Single. Day.

I’m going to say something that will make content marketers cry—you don’t need to blog every single day!

You should be blogging consistently and pushing out content to your audience, though.

However, it can’t just be any content. It needs to provide value.

If you don’t have valuable content to offer your audience every single day, then don’t. Scale back. There’s no faster way to lose your audience than to inundate them with information that isn’t relevant or valuable to them.

4. My company doesn’t have the budget for digital

People hear digital and think dollars. But that’s not always the case.

There are definitely ways to take advantage of digital marketing techniques on a shoe-string budget. Don’t have the capital to spend on a big Google Ad Words Campaign? That’s ok, you can spend dollars—literally dollars—a day on a Facebook campaign and see solid ROI.

5. My team doesn’t need a digital marketing strategy

A little social here, a couple of emails there, plus and website and boom! That’s all the digital marketing you need, right? Wrong!

Your digital marketing efforts need to work holistically and in tandem with each other. Otherwise, you’ll be investing your time in the wrong places and getting little in return.

Like most worthwhile things in life, digital marketing isn’t an instant fix.

It isn’t set it and forget it, then sit back and watch the leads flow in. It does take time and effort, but if done right, it will be worth all you put into it and more.

Don’t get left behind—it’s time to get on board with the digital movement.

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