In a new study, consumers identified native advertisements as articles a large percentage of the time. Ginny Marvin on September 9, 2015 No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. … Continue reading Consumers Can’t Tell The Difference Between Sponsored Content And Editorial
Talha FazlaniAugust 24, 2015 Most people, if not all, are familiar with the words “copyrights”, “trademarks” and “patents”. They will also vaguely know the meaning of each of these words. This is as far as it goes when it comes to these intellectual property types. Although there is an understanding about intellectual property, it is … Continue reading Whats the Difference Between Copyrights, Trademarks, Patents and Designs? [Infographic]
Alex BirkettAugust 23, 2015 There’s a philosophical statistics debate in the optimization in the world: Bayesian vs Frequentist. This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since. Recently, the issue has become relevant in … Continue reading Bayesian vs Frequentist A/B Testing – What’s the Difference?
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s … Continue reading The Difference Between Content And Content Marketing
Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Penney FoxJune 6, 2015 And Why Your Small Business Needs Both I have openly admitted on several occasions how detailed I am when it comes to my business. There was this post here: How to Organize Your Social Media To-Do List where I showed you how I use the GTD (Getting Things Done) method to … Continue reading What’s the Difference Between a System and a Process?
Nikhil SharmaJune 1, 2015 These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what does it all mean? How can you know which new … Continue reading Native Advertising vs. Advertorials: Knowing the Difference
by Jonny Ross April 10th, 2015 Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways … Continue reading The Difference Between Marketing And Growth Hacking
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
