Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s … Continue reading The Difference Between Content And Content Marketing
Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally, the quality of website visitors can change depending on their source. For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?
Penney FoxJune 6, 2015 And Why Your Small Business Needs Both I have openly admitted on several occasions how detailed I am when it comes to my business. There was this post here: How to Organize Your Social Media To-Do List where I showed you how I use the GTD (Getting Things Done) method to … Continue reading What’s the Difference Between a System and a Process?
Nikhil SharmaJune 1, 2015 These days, there are so many marketing buzzwords and technical jargons tossed around by industry professionals, it’s enough to make anyone’s head spin. You’re constantly told that you need to jump on board with one advertising trend or another, but what does it all mean? How can you know which new … Continue reading Native Advertising vs. Advertorials: Knowing the Difference
by Jonny Ross April 10th, 2015 Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways … Continue reading The Difference Between Marketing And Growth Hacking
Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Laura ColeApril 1, 2015 Let’s start with a basic assertion: blogging is great. Not only is blogging great, but it also offers numerous advantages to writers from around the world. Whether you want to create a monetized and lucrative blog or simply hone your craft as a writer, blogging regularly and about a subject that … Continue reading Creating the Ultimate Blog Post: How Small Details Can Make a Big Difference
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
Jonathan AllenMarch 20, 2015 I can’t believe it’s almost the end of the first quarter of 2015! The “Silicon Alley” startup scene got off to a great start this year with some excellent events hosted by StrategyHack, Worldwide Investor Network, the Columbia Startup Lab and even the Mayor of London visited New York to shine … Continue reading Startup Capitals: The Difference Between Silicon Alley and The Valley
