Amanda FarmerApril 9, 2015 “Someone asked me what you do for a living. I told them I didn’t know exactly, but something with advertising.” Sigh. Your mom will never understand your job. But in her defense, marketing has gotten pretty complicated in recent years. And if we marketers are willing to admit it, a lot … Continue reading What’s the Difference Between Lead Generation and Demand Generation?
Laura ColeApril 1, 2015 Let’s start with a basic assertion: blogging is great. Not only is blogging great, but it also offers numerous advantages to writers from around the world. Whether you want to create a monetized and lucrative blog or simply hone your craft as a writer, blogging regularly and about a subject that … Continue reading Creating the Ultimate Blog Post: How Small Details Can Make a Big Difference
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
Jonathan AllenMarch 20, 2015 I can’t believe it’s almost the end of the first quarter of 2015! The “Silicon Alley” startup scene got off to a great start this year with some excellent events hosted by StrategyHack, Worldwide Investor Network, the Columbia Startup Lab and even the Mayor of London visited New York to shine … Continue reading Startup Capitals: The Difference Between Silicon Alley and The Valley
Kathy SteeleMarch 3, 2015 I have never felt that being a woman in business has hindered my success. Actually, I consider it an advantage. I have been the lone woman in the boardroom on many occasions, and instead of feeling like the odd “woman” out, I have always been treated respectfully. Men have played a … Continue reading Women VS. Men in Business: Is There a Difference?
Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
Juan Pablo Castro December 10, 2014 Are your lead generation efforts getting dragged down by weak landing pages? Ultimately, landing page problems can result in a less effective website and lackluster lead generation campaigns, which hurt your business in the long run. Making adjustments and conducting A/B testing now can save you more serious … Continue reading Small Changes That Can Make a Big Difference on Your Landing Pages
Hiring managers know when they see achievements on a resume. And if a competitor is putting them on his/her resume and notating them as such, and you’re not, which work documents will the hiring manager be most impressed with? Achievement Defined An achievement is the result of what you did; an activity is what you … Continue reading See the Difference Between Activities and Achievements
By Amanda Clark, Published October 18, 2014 A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s consistent and convenient. The other day, though, I got to talking with the owner and he asked what … Continue reading Why a Single Yelp Review Made a Big Difference
Sister & Brother by emerille Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of … Continue reading The Difference Between Copywriting & Content Marketing
