Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011. Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability
Marketers have more control over email optimization and deliverability than they may realize. Jennifer Cannon on September 9, 2019 Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and … Continue reading Testing your email marketing to improve your deliverability
Kevin George — September 5, 2019 Follow @imkevin_monk — September 5, 2019 Among the different email marketing metrics like open rate and click-through rate that you often take into consider, there is another metric that should not be overlooked. It is known as “BOUNCE RATE”. While open rate and click-through rate are positive metrics, bounce … Continue reading Hard Bounce Versus Soft Bounce – Does it Affect Email Deliverability?
Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability
Tom Wozniak — February 15, 2019 Follow @tomwozniak — February 15, 2019 Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, call-to-action copy, personalization, and other aspects of the visible email itself. But, one of the most important keys to a campaign’s success … Continue reading 3 Tips to Improve Email Deliverability
Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
Rules Of Engagement: The Big Hole In Email Deliverability by Ray Schultz , Columnist, Yesterday Good email deliverability starts with the ability to grasp a simple truth: That inbox services are watching what you do. Yet many marketers fail to realize this, according to The State of Email Engagement, a study released on Tuesday by … Continue reading Rules Of Engagement: The Big Hole In Email Deliverability
Amreen Bhujwala — December 11, 2018 — December 11, 2018 So much effort goes into crafting the perfect email for your customers. Think of the hours spent drafting relevant content, creating attractive images, checking all your links or promo codes work, and even running multiple A/B tests to make sure your email is effective. If … Continue reading What is Email Deliverability?
Kevin George — May 29, 2018 Follow @imkevin_monk — May 29, 2018 Emails you send to subscribers are like the letters to Santa, except that you send them all year round and expect them to visit your landing page, gift you some business. This is only possible if your emails are getting delivered to all … Continue reading Email Deliverability Best Practices for Small Businesses
