Category Archives: Voice Advertisement

How to Earn Executive Support for Your VoC Program

Sara Staffaroni — September 27, 2019 A Voice of the Customer (VoC) program is an essential tool to collect valuable customer feedback and take proper action to improve customer experience (CX). A successful program leads to higher return rates, fewer churns, and more loyal customers. Although many CX professionals understand the importance of VoC and … Continue reading How to Earn Executive Support for Your VoC Program

70% Of Consumers Have Never Used Voice Assistant To Search For Products

70% Of Consumers Have Never Used Voice Assistant To Search For Products by Laurie Sullivan  @lauriesullivan, June 4, 2018 Consumers are skeptical of voice assistant shopping apps, which probably explains why the majority of Americans have not yet used voice search or voice assistants to shop. And more than half don’t trust the best-known providers … Continue reading 70% Of Consumers Have Never Used Voice Assistant To Search For Products

The Voice Shopping Future

The Voice Shopping Future by Jack Loechner , Staff Writer @mp_research, February 1, 2018 According to Keith Anderson, SVP Strategy and Insight, Profitero, “Over the last 15 years… there’ve been at least a dozen technologies described as potential game changers, but… voice has clearly emerged as a truly game-changing technology… you now increasingly hear retailers, … Continue reading The Voice Shopping Future