Tracey Ellis August 14, 2020 There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content, design, and campaign strategy make a difference, none of that matters unless your email actually makes it to … Continue reading Email Deliverability: Get into More Inboxes, More Often
Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands. Jennifer Cannon on March 4, 2020 While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to … Continue reading Email martech consolidation shows just how important deliverability is
Natalie Boyd — February 20, 2020 Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. Let’s say those people ignore you—and you respond by speaking louder, maybe even shouting, in order to get their attention. It would … Continue reading How to Improve Email Deliverability
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Kevin George — December 9, 2019 Follow @imkevin_monk How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all … Continue reading Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine
Jennifer Soares — November 3, 2019 Hate to bust your bubble, pal, but the answer is “Not really.” 85% deliverability means 15% of your emails triggered a spam filter somewhere along the way and didn’t make it to the inbox. What’s happening is that 15 of every 100 recipients are not seeing your emails unless … Continue reading I Have 85% Deliverability! That’s Great, Right?
Chris Christoff — October 17, 2019 Follow @chriscct7 Email is a powerful tool for your business, it lets you send your message straight into the inbox of your target audience. You can use email to drive more traffic to your website, increase user engagement, build customer trust, and even generate sales. But, email is only … Continue reading How to Improve Your Email Deliverability
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019 If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure. Nandini Rathi on September 24, 2019 Email marketing has the highest ROI out of all marketing channels and we all know that. But did you … Continue reading The 4 humanized elements of deliverability on the Periodic Table of Email
