Scott Gillum — February 15, 2018 Follow @sgillum — February 15, 2018 In the 90s, casual Fridays brought about the slow death of formal business attire in the office place. In the new millennium, mobile devices effectively eliminated the “9 to 5” workday and erased the line between personal and professional. Now, the “Gig Economy” … Continue reading Death of the “Company Man”
Tag Archives: death
8 Ways to Avoid Death by Committee
Andi Graham — October 18, 2017 Follow @andigrahambsd — October 18, 2017 “Death by committee” describes the slow, painful death of an idea, initiative or project from the stifling effects of the bureaucratic process. It’s death by suffocation from too much well-intentioned attention. sarangib / Pixabay It’s also a death we’ve witnessed firsthand on more … Continue reading 8 Ways to Avoid Death by Committee
A/B Test Nirvana and the Death of Marketing Strategy
Wayne Cerullo — September 25, 2017 Follow @b2ppartners — September 25, 2017 One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are … Continue reading A/B Test Nirvana and the Death of Marketing Strategy
What the data tells us about the death of exact match and its impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact
How to Get Traffic to Your Blog Without Boring Your Audience to Death
Matt Brennan — April 6, 2017 Follow @MattLBrennan— April 6, 2017 There are plenty of blog posts out there (some on this site) designed to tell you all the technical aspects of how to get traffic to your blog. You need to optimize your site for the search engines with the right keywords, and just … Continue reading How to Get Traffic to Your Blog Without Boring Your Audience to Death
Is CPG Advertising Boring The Industry To Death?
by Michael Bollinger, Columnist, December 14, 2016 Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation. During that offsite, Bill Bernbach’s words — “The essence of … Continue reading Is CPG Advertising Boring The Industry To Death?
The death of mobile pop-ups and what you can do instead
Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead
Death to the Page View, Here Are the Four Metrics of the Future
by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box. Eric Enge on April 4, 2016 On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at … Continue reading The rise of personal assistants and the death of the search box
The death of the home page has been greatly exaggerated
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated