Tag Archives: death

Advertising might just be amusing itself to Liquid Death

By Jeff Beer     June 11, 2022   The all-white blind taste test commercial set is an immediately familiar setting. The only distinguishable features are the products and the participant—no other distractions. In its newest ad campaign, the ironically edgy canned water brand Liquid Death launches a new series of flavored sparkling waters, and … Continue reading Advertising might just be amusing itself to Liquid Death

Activision Blizzard faces wrongful death lawsuit over employee suicide

Activision Blizzard continues to remove employees amid misconduct allegations But CEO Bobby Kotick reportedly tried to keep a lid on the exact figures. K. Holt @krisholt January 17th, 2022 Drew Angerer via Getty Images Since July, 37 Activision Blizzard employees have been fired or forced out and another 44 have been disciplined as the company … Continue reading Activision Blizzard faces wrongful death lawsuit over employee suicide

The Death of Keywords and the Rise of Topics in SEO

Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier