Tag Archives: death

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Owen Ray — June 1, 2019 Follow @invoca — June 1, 2019 Goumbik / Pixabay The tracking cookie is crumbling and it’s about to make a big mess for marketers. Cookies are the most ubiquitous method for tracking consumer behavior and gathering data, and they’re used by nearly all adtech and martech platforms. Smart cookie-blocking … Continue reading What the Death of Browser Tracking Cookies Means for Marketers: Part 1

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier

What the data tells us about the death of exact match and its impact

Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017     On March 17, … Continue reading What the data tells us about the death of exact match and its impact

The death of mobile pop-ups and what you can do instead

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead