As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
by Jimmy Rodela December 17, 2015 Follow @dbjim21December 17, 2015 Are you sick and tired of seeing your web visitors leave your website without buying a single thing? Have you been getting thousands of monthly visitors, yet all they do is click away after reading your articles or after they browsed through your product catalog? … Continue reading Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
Alicia DoddOctober 8, 2015 I have to admit, I am so tired of seeing such uninspired feature images on blogs and I’m not the only one. My colleagues share my sentiments and I’m sure other professionals agree; feature images matter. Statistically, content with relevant images gets 94 percent more views than content without. Furthermore, … Continue reading Death to the Gummy People: 3 Ways to Improve Blog Images
Brian WallaceOctober 5, 2015 Have you ever tried to find something obscure by driving from store to store and asking the people inside for help? Chances are if you have, it hasn’t been any time in the last few years. Online retailers have really taken off, and chores that used to take sometimes days to … Continue reading The Death of Brick And Mortar [Infographic]
Martin SchneckOctober 2, 2015 Keywords are everything in PPC advertising. Hell, keywords are the lifeblood of search engine marketing entirely. We rely on keywords to target consumers. They give us the best understanding of what the user wants to get from their search. Without keywords, what would we do? We better figure it out soon, … Continue reading Too Big to Fail: The Death of the Keyword [Infographic]
Jared DodsonSeptember 21, 2015 We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues to evolve) is customer expectations within the buying and selling experience. Customers now dictate their ideal buying experience, a trend that will … Continue reading The Death of the Sales Funnel [Infographic]
John W HayesJune 19, 2015 No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself is looking pretty shaky, and we should all be afraid. Of course, eCommerce isn’t going away anytime soon – it’s just not going the way many independent online … Continue reading Scare Story: The Death of “Independent” eCommerce
Angela Hausman, PhDApril 4, 2015 Maybe this sounds like an odd choice of titles to a post. But I lost my baby brother this week. He went to sleep and never woke up. Like many folks in this situation, I turned to Facebook to view pictures of him, his friends, and our times together. I … Continue reading Death, Marketing, And Social Media
Jean DionFebruary 17, 2015 It takes just seconds to pull together a bit of content on Twitter. And chances are, if you’re active in any kind of B2B or SEO capacity, you write Tweets all day long. When pithy thoughts come into your head, you Tweet them. When cool articles fly by on your computer, … Continue reading Avoid Reputation Death By Tweet! Ask These 10 Questions First
Search marketing has long had an emphasis on keywords, but columnist Benjamin Spiegel believes the future will be more about conversations. Benjamin Spiegel on December 19, 2014 Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation … Continue reading The Death Of The Keyword (As We Know It)
