by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
Tag Archives: death
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search becomes more ubiquitous — and may even replace the search box. Eric Enge on April 4, 2016 On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at … Continue reading The rise of personal assistants and the death of the search box
The death of the home page has been greatly exaggerated
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated
Death Of The Salesman? And What Would That Mean For Marketers?
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
by Jimmy Rodela December 17, 2015 Follow @dbjim21December 17, 2015 Are you sick and tired of seeing your web visitors leave your website without buying a single thing? Have you been getting thousands of monthly visitors, yet all they do is click away after reading your articles or after they browsed through your product catalog? … Continue reading Death by Landing Page – What Makes Your Web Visitors Leave Without Buying
Death to the Gummy People: 3 Ways to Improve Blog Images
Alicia DoddOctober 8, 2015 I have to admit, I am so tired of seeing such uninspired feature images on blogs and I’m not the only one. My colleagues share my sentiments and I’m sure other professionals agree; feature images matter. Statistically, content with relevant images gets 94 percent more views than content without. Furthermore, … Continue reading Death to the Gummy People: 3 Ways to Improve Blog Images
The Death of Brick And Mortar [Infographic]
Brian WallaceOctober 5, 2015 Have you ever tried to find something obscure by driving from store to store and asking the people inside for help? Chances are if you have, it hasn’t been any time in the last few years. Online retailers have really taken off, and chores that used to take sometimes days to … Continue reading The Death of Brick And Mortar [Infographic]
Too Big to Fail: The Death of the Keyword [Infographic]
Martin SchneckOctober 2, 2015 Keywords are everything in PPC advertising. Hell, keywords are the lifeblood of search engine marketing entirely. We rely on keywords to target consumers. They give us the best understanding of what the user wants to get from their search. Without keywords, what would we do? We better figure it out soon, … Continue reading Too Big to Fail: The Death of the Keyword [Infographic]
The Death of the Sales Funnel [Infographic]
Jared DodsonSeptember 21, 2015 We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues to evolve) is customer expectations within the buying and selling experience. Customers now dictate their ideal buying experience, a trend that will … Continue reading The Death of the Sales Funnel [Infographic]
Scare Story: The Death of “Independent” eCommerce
John W HayesJune 19, 2015 No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself is looking pretty shaky, and we should all be afraid. Of course, eCommerce isn’t going away anytime soon – it’s just not going the way many independent online … Continue reading Scare Story: The Death of “Independent” eCommerce
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