Tag Archives: Data

How To Use Audience Data To Maximize Marketing Spend

How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend →

How to capitalize on the competitive advantage of real-time data analysis

Analytics

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis →

Why Digital Marketers Should Pass Call Data into Google Ads

Digital Marketing

Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads →

Leverage Shopper Data & Business Insights For Holiday Success

Shopping Campaigns

Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success →

25% Of Marketers Lack Skills To Measure Success Of Data

Marketing Metrics

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data →

Prediction About Data Usage Post-GDPR

Regulations

Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. Rob Rasko on July 30, 2018 Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent … Continue reading Prediction About Data Usage Post-GDPR →

How Brands Can Use Location Data, Analysis To Create Goodwill

Location Marketing

How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill →

How to Win New Clients By Using Business Data Platforms

Client Acquisition

Mia Rossman — July 23, 2018 Follow @mia_rossman — July 23, 2018 In order to succeed in business, you need to make sure that you focus your efforts on a verytargeted group of people who are your potential buyers. When we talk about a targeted group,we don’t mean that this group has to be small. … Continue reading How to Win New Clients By Using Business Data Platforms →

Setting Up A Solid Analytics Practice With Data

Analytics

Setting Up A Solid Analytics Practice With Data by Shobhit Shukla , Op-Ed Contributor, July 11, 2018 During the last few years, technology used to capture data has evolved at a rate that continues unabated, helping businesses make smarter decisions, connect with consumers and become industry leaders. However, there is no point in collecting data … Continue reading Setting Up A Solid Analytics Practice With Data →

TV Advertising’s Future Will Focus On What We Actually DO With Data

Advertisement Industry

TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data →