Tag Archives: Data

Reporter’s Notebook: How Data Management Has Changed

Data Management

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed →

Google My Business Insights Report Quietly Adds Keyword Data

Google Tools

Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan  @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data →

Marketers Struggle With Tying Data To AI Systems

Data Driven Techniques

Marketers Struggle With Tying Data To AI Systems by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Data supported by artificial intelligence (AI) has become an essential part of campaigns these days, yet marketers are still struggling to deliver better experiences for consumers. One reason for integrating data with AI is  to reduce the time … Continue reading Marketers Struggle With Tying Data To AI Systems →

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

ERP Solutions

Tracey Wallace — July 2, 2018 Follow @tracewall — July 2, 2018 ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a … Continue reading 8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks →

Is third-party data targeting more effective than contextual targeting?

Data Driven Techniques

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018      Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting? →

California Privacy Law Will Evolve Search Data Collection Practices

Regulations

California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing.  … Continue reading California Privacy Law Will Evolve Search Data Collection Practices →

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Marketing Guide

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data →

Turning Your Data Into Compelling Stories – SMX Advanced Recap

Data Driven Techniques

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. Keri Morgret on June 21, 2018   This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth … Continue reading Turning Your Data Into Compelling Stories – SMX Advanced Recap →

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