Tag Archives: Data

Track Ecommerce Data And Drive More Conversions By Using Selfies

Simon WalkerApril 25, 2015 Instagram is hosting more than 125 million selfies with an addition of 1 million per day. Out of total individual photos shared on Instagram, 1/3rd are from the age group 18-24, all have become selfies now. Big brands like Calvin Klein are prepared to ride in the bandwagon. Have selfies become … Continue reading Track Ecommerce Data And Drive More Conversions By Using Selfies →

5 Hands-On Strategies to Improve Data Quality

Strategy

Inga RomanoffApril 23, 2015 Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.” … Continue reading 5 Hands-On Strategies to Improve Data Quality →

How Intent Data Leads To Better, More Personalized Marketing

Marketing Tools

Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we’re getting close to being relevant at least. Alex LePage on April 22, 2015 Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than … Continue reading How Intent Data Leads To Better, More Personalized Marketing →

What Does Your Email Writing Style Say About You?

Email Marketing

Andrea LehrApril 20, 2015 Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed … Continue reading What Does Your Email Writing Style Say About You? →

10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics

Analytics

Pam MooreApril 17, 2015 Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and … Continue reading 10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics →

Report: Google May Allow First-Party Data Targeting In Search Within The Year

Reports

The move would let advertisers target customers in search results using email addresses or other CRM data. Ginny Marvin on April 15, 2015 There may finally be an answer to the question of whether Google will ever loosen the reigns on ad targeting and allow marketers to use their first-party data to reach existing customers. Citing anonymous … Continue reading Report: Google May Allow First-Party Data Targeting In Search Within The Year →

How Brands Are Boosting Ad Revenue With Identity Data

Branding

Reeyaz HamiraniApril 15, 2015 The process of securing ad sponsorships and converting consumers is not what it used to be. Gone are the days when brands would rely solely on publicly available demographic data like age, gender, and estimated household income in an attempt to bucket consumers into simple – yet at the time sufficient … Continue reading How Brands Are Boosting Ad Revenue With Identity Data →

Do You Know Who’s Collecting Data on Your Website?

Web Management Guidelines

Andy GibsonApril 15, 2015 As a digital marketer that’s focused on analytics consulting for many years, I’ve run into some really interesting issues. I obviously can’t share everything (you know, because of NDAs and stuff), but let me give you a few examples. Within the last year, I was working with a larger publishing client who … Continue reading Do You Know Who’s Collecting Data on Your Website? →

The Time Is Now: Let Data Take Center Stage

Digital Marketing

Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage →

Google’s Secret To Great Job Interviews – Art And (Data) Science

Google

Shelly DuttonApril 11, 2015 Best known for its innovative spirit, it’s no surprise that Google would apply this same philosophy every aspect of the recruiting process – even the job interview. Lucky for this $ 350 billion behemoth, Laszlo Bock, the company’s Senior Vice President of People Operations, knows how to shake up the traditional … Continue reading Google’s Secret To Great Job Interviews – Art And (Data) Science →