Emeka ObianwuApril 11, 2015 Doc Searls is the co-author of the best-selling book The Cluetrain Manifesto and the author of The Intention Economy: When Customers Take Charge. He is the Director of Project VRM at Harvard’s Berkman Center for Internet and Society, Senior Editor of Linux Journal and the President of The Searls Group, his … Continue reading Doc Searls to Businesses: Respect Customer Data Privacy
If you want to better understand your target audience, both qualitative and quantitative research are key. Columnist Shari Thurow outlines a variety of research methods. Shari Thurow on April 10, 2015 Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know as much as … Continue reading How To Use Quantitative And Qualitative Data For Search
Donato DiorioApril 8, 2015 There are plenty of forums that give specific examples on how to use Google search strings to find almost any type of data, including contact information. While I will give some search string examples, I’m going to teach you how to think about search. Knowing how to think about search will … Continue reading 3 Laws For Searching LinkedIn Data
As the FCC’s new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing. Josh Manion on April 8, 2015 The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband Internet access as a telecommunications service — in effect, … Continue reading Data Collection Of The Future: Going Beyond The Tag
Daniel HristovApril 8, 2015 Data gathered by providers of cloud based solutions shows that more and more businesses in the Europe and North America, employ such services and applications in their business operations. The results of correct implementation are steady growth and rapid reduction in the amount of resources needed. Modern cloud based solutions offer … Continue reading Data Protection – Not Only for Large Enterprises! [Infographic]
Brian HonigmanApril 2, 2015 As illustrated in last week’s post, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what’s working and what isn’t on each channel you’re active on. … Continue reading 5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Zach TaijiApril 1, 2015 Big data and analytics have exploded across industries and professions. Yet more than one-third of startups aren’t leveraging big data to their advantage. In less than five years, the world is expected to have 50 times the amount of data that we have today, so it’s important that all companies—high-growth startups … Continue reading How Startups Can Leverage Big Data For Success (Infographic)
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
Brenda TonMarch 30, 2015 If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. … Continue reading Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns
Steve RaysonMarch 26, 2015 LinkedIn is an increasingly important platform for B2B content marketers. The platform is clearly taking content marketing seriously with its acquisition of Slideshare and the development of its Pulse platform for long form content. I decided to take a look at what the data tells us about the state of content … Continue reading LinkedIn Content Marketing – Insights From BuzzSumo Data
