Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage. By Constantine von Hoffman Published on May 15, 2026 For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech … Continue reading The AI search shift changing B2B marketing metrics
Google Tests ‘Ask YouTube’ AI Search by Laurie Sullivan , Staff Writer, April 28, 2026 An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. Some might consider the test, “Ask YouTube,” to be a more sophisticated version of a feature introduced … Continue reading Google Experiments With ‘Ask YouTube,’ Using AI To Search Across Videos
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click. By Becky Simms Published on April 13, 2026 Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have shifted and discovery has changed for everyone. But the reality is … Continue reading AI search adoption splits along income lines
Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
From prompt engineering to data quality, SEO still depends on human input — even with AI’s expanding capabilities. By James Allen Published on March 23, 2026 Last updated on March 23, 2026 AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, … Continue reading Will AI end SEO?
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
Still fighting for clicks in a zero-click world? We see you. Here’s how to unify SEO and GEO to ensure your expertise is what your buyers hear. By Tanya Thorson February 2, 2026 Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon … Continue reading The new buyer decision cycle happens across SEO and GEO
How Google Brought Intelligence Into Search AI Mode by Laurie Sullivan , Staff Writer, January 23, 2026 What is now called intelligence was formerly known as personalization. The technology still relies on a massive amount of data to provide something unique for each individual search or query, but now it can analyze the input much faster … Continue reading How Google Brought Intelligence Into Search AI Mode
