Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
From prompt engineering to data quality, SEO still depends on human input — even with AI’s expanding capabilities. By James Allen Published on March 23, 2026 Last updated on March 23, 2026 AI won’t make SEO obsolete, but it’ll change how the work gets done. There’s a growing concern that as AI systems improve, … Continue reading Will AI end SEO?
At the March MarTech Conference, we explored how to pivot from SEO to “Search Everywhere” and stay visible as AI changes the discovery landscape. By MarTechBot March 5, 2026 We know the pressure of watching organic traffic dip while AI overviews take center stage. It’s a common hurdle right now, but a recent panel … Continue reading Showing up in the age of AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it. By Adam Tanguay March 4, 2026 If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to … Continue reading Revive old content to win in AI search
Still fighting for clicks in a zero-click world? We see you. Here’s how to unify SEO and GEO to ensure your expertise is what your buyers hear. By Tanya Thorson February 2, 2026 Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon … Continue reading The new buyer decision cycle happens across SEO and GEO
How Google Brought Intelligence Into Search AI Mode by Laurie Sullivan , Staff Writer, January 23, 2026 What is now called intelligence was formerly known as personalization. The technology still relies on a massive amount of data to provide something unique for each individual search or query, but now it can analyze the input much faster … Continue reading How Google Brought Intelligence Into Search AI Mode
The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) Wisam Abdulaziz For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. Brianna Miller on October 20, 2025 The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how … Continue reading AI search is collapsing the B2B buyer journey
October 20, 2025 5 cases when using AI to search beats Googling For decades now, Google has been the unquestioned champion of search—our digital oracle, the first and last stop for every question, from “What’s the best pizza place near me?” to “How many protons are in a carbon atom?” But here’s the key difference … Continue reading 5 cases when using AI to search beats Googling
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value
