Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Richard SunleyMay 24, 2015 These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports and business is increasingly lucrative and increasingly global. And one particularly profitable channel of income for the sports teams (and venues) … Continue reading Combining Social Data with Financial Data: Measuring Sponsorship ROI
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Adam BaetuMay 18, 2015 A key element of any successful email marketing campaign, along with the message and the creative side of things, is data. You need accurate, up-to-date lists of targeted recipients, and you should ideally be growing your lists all the time. Buying data is easy, but it’s a huge mistake Whether launching … Continue reading Why Purchased Email Marketing Data Just Doesn’t Work
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry. Ginny Marvin on May 11, 2015 As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of programmatic buying and selling, the IAB is extending its certification programs to include Digital … Continue reading Certification Program For Digital Marketers With Focus On Data Skills
Jasmine JaumeMay 8, 2015 No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small … Continue reading Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis
Mik DunneMay 9, 2015 What Is Google Webmaster Tools Google Webmaster Tools is a free tool provided by Google to help website owners and webmasters understand how their site is performing on Google and to help identify any technical issues that Google finds while crawling the site. Google Webmaster Tools is also designed to help … Continue reading How To Use the Data Highlighter Tool In Google Webmaster Tools to Add Schema Mark-up to Your Site
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
Louis FoongMay 8, 2015 The term “big data” has become one of those tech buzzwords that people seem to love. But what exactly is “big data” – and more importantly, how do you put it to work for you? This infographic, from Clear Ci, explores some of the best places to harvest data today, including … Continue reading Be More Competitive By Nurturing Big Data (Infographic)
Dave PackerApril 27, 2015 If you give your house key to your neighbor, he has the opportunity to snoop around through your vinyl album collection. That has lessons for enterprise security (with fewer copies of David Bowie’s work to worry about). Whenever I read an article about data privacy, especially when it comes to breaches, … Continue reading My Neighbor and Your Enterprise Data Privacy… Not as Unrelated as You Think
