by Bhaskar Sarma Follow @bhasOctober 18, 2016 If you are a startup with a complicated product that works, one of the best ways to sell is through webinars. You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, … Continue reading 18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers
by Megan Rees AhigianOctober 18, 2016 As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they like and need, learning about problems they’re having, and listening to their ideas for new and improved features. Focus groups, surveys, feedback forms, advisory boards. Shudder! As a Product … Continue reading 5 Ways Product Managers Can Get Closer to Their Customers in the Cloud
by Dan Radak Follow @DanRadakOctober 11, 2016 In the world of retail, ecommerce or not, the focus will always be on two main metrics – customer acquisition and customer retention. Customer acquisition is a fancy term for attracting new customers while customer retention is a fancy term for ensuring a customer returns and makes another … Continue reading Loyal Ecommerce Customers – Just Wishful Thinking?
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers. Thomas Koletas on October 4, 2016 Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of … Continue reading Don’t overlook your current customers with your ABM strategy
by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St
by Bob Apollo Follow @bobapolloSeptember 27, 2016 Traditional market segmentation is usually based around the core demographic attributes of company size, sector and location: for example, we might choose to target medical equipment companies turning over £100-250m located in the South East of England. But, as many sales organisations have learned, this simple approach to … Continue reading When Demographics Aren’t Enough: How to Identify Your Ideal Customers
by Jonathan Chan Follow @joncwritesSeptember 23, 2016 Instagram is one of the most popular social networks in the world and it seems like everyone is talking about how to get more followers. The larger your audience is the more opportunity you have for selling, so your follower count is definitely important. However, just because you … Continue reading 3 Ways to Turn Instagram Followers into Customers Starting Today!
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
