by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St
Tag Archives: Customers
When Demographics Aren’t Enough: How to Identify Your Ideal Customers
by Bob Apollo Follow @bobapolloSeptember 27, 2016 Traditional market segmentation is usually based around the core demographic attributes of company size, sector and location: for example, we might choose to target medical equipment companies turning over £100-250m located in the South East of England. But, as many sales organisations have learned, this simple approach to … Continue reading When Demographics Aren’t Enough: How to Identify Your Ideal Customers
3 Ways to Turn Instagram Followers into Customers Starting Today!
by Jonathan Chan Follow @joncwritesSeptember 23, 2016 Instagram is one of the most popular social networks in the world and it seems like everyone is talking about how to get more followers. The larger your audience is the more opportunity you have for selling, so your follower count is definitely important. However, just because you … Continue reading 3 Ways to Turn Instagram Followers into Customers Starting Today!
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Loyalty Program Strategies for Travel: Get Customers Talking About You
by Timi Garai Follow @timigaraiSeptember 9, 2016 While I was preparing to write this article, a memory suddenly came to me. During check-in at the crowded and noisy Istanbul Airport, a kind staff member asked if I would like to sign up for Turkish Airlines’ Miles & Smiles loyalty program. Honestly, for a moment, I … Continue reading Loyalty Program Strategies for Travel: Get Customers Talking About You
The best marketers know more about their customers
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
6 Ways to Build Trust with Your Readers & Turn Them into Customers
by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
How to Cater to Your Online Customers’ Needs
by Methma AtapattuAugust 16, 2016 It is needless to say that an online shopper is different from an offline shopper in various ways. As an online marketer, it is vital that you are aware of what makes online customers different from offline customers, and how to cater to them. Similar to the general stages of … Continue reading How to Cater to Your Online Customers’ Needs
Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
Leveraging Your Website to Upsell to Current Customers
August 3, 2016 One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons … Continue reading Leveraging Your Website to Upsell to Current Customers
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