by John Komarek January 20, 2016January 20, 2016 Split testing, or A/B testing, is no secret in the world of ecommerce. 75% of the top 500 internet retailers do it. Even startups and growth hackers do split testing. However, despite it being an open secret, not a lot of businesses do it or believe in … Continue reading The Ultimate Split Testing Guide for Ecommerce Sites
by James Lucas January 15, 2016January 15, 2016 Split testing in email marketing has been around as long as the channel itself. But what are the benefits of using split tests for your campaigns? Reuse the Results The best split tests are the ones where the results can be re-used over future emails to continue … Continue reading The Benefits of Using Split Tests for Your Email Campaigns
by Alex Birkett December 12, 2015December 12, 2015 One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test. This could give you the needed lift when nothing seems to move the needle anymore. What Is a Split-Path … Continue reading What is Split-Path Testing (and When Should You Use It)?
Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight
Thomas CoppenNovember 3, 2015 There’s a real art to writing web copy that converts, especially when working within the tight parameters of Google AdWords. Finding the right phrasing when limited to just 25 characters for the headline and 70 for the body text is a skill that even finest wordsmiths can find a challenge. However, … Continue reading 5 Tips for Successful AdWords Split Testing