Tag Archives: Customers

4 Proven SEO Strategies for Engaging Business Customers Online

Chris Pentago — April 1, 2017 — April 1, 2017 I still remember my first job out of grade-school. I needed some beer money for college, so I signed up to work at a local phone bank. It was an old-school “dial for dollars” operation. We grabbed a phone book and started dialing. I learned … Continue reading 4 Proven SEO Strategies for Engaging Business Customers Online →

5 Ways to Get Your Customers to Generate Traffic for You

Traffic Generation

Zaid Ammari — March 31, 2017 Follow @ppcmasterminds— March 31, 2017 How much time do you spend on marketing designed solely to drive website traffic? Implementing a strong SEO strategy, running PPC campaigns, building landing pages and keeping up with social media can be overwhelming and take up precious hours you could be using to … Continue reading 5 Ways to Get Your Customers to Generate Traffic for You →

5 Kinds of Facebook Content that Will Engage Your Customers

Facebook Engagement

Jill Phillips — March 28, 2017 — March 28, 2017 Today, content marketing is critical to your company’s success, and utilizing social media is currently one of the best marketing strategies out there. Nearly everyone constantly carries a smartphone with them, and almost all of those people use Facebook. Why not utilize that fact to … Continue reading 5 Kinds of Facebook Content that Will Engage Your Customers →

Snapchat Marketing: 3 Proven Ways to Reach Your Customers

Snapchat Marketing

Laura Cole — March 27, 2017 — March 27, 2017 In many ways, the temporary nature of Snapchat and its constantly evolving content stream appears counterproductive to the demands facing modern marketers. After all, content marketing revolves around the notion of permanent, inbound links, along with long-form copy that seeks to engage, inform and challenge … Continue reading Snapchat Marketing: 3 Proven Ways to Reach Your Customers →

How To Reach Customers, Not Spam Filters

Email Marketing Tips

Ali Liaquat — March 23, 2017 Follow @a_liaquat— March 23, 2017 In this article, you’ll learn what are spam filters? How and why should you avoid them? And how can you keep your email contact list up-to-date and relevant? As a marketer, getting customers to subscribe to your mailing list can be the beginning of … Continue reading How To Reach Customers, Not Spam Filters →

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers

Mobile Marketing

Majority Of Mobile Marketers Unsure Of Ability To Find New Customers by Gavin O’Malley, Staff Writer @mp_gavin, March 16, 2017 Is your mobile marketing strategy still a work in progress? You’re not alone, according to a new report from RadiumOne, which included responses from about 300 senior marketers. Measuring success remains a huge problem. Indeed, … Continue reading Majority Of Mobile Marketers Unsure Of Ability To Find New Customers →

7 questions your customers ask, and how your website must answer

Customer Engagement

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions. Stoney deGeyter on March 15, 2017 at 10:36 am Every visitor to your website has questions — lots of them. These questions must … Continue reading 7 questions your customers ask, and how your website must answer →

Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers

Feedback Management

David Little — March 7, 2017 — March 7, 2017 If you want to grow your bank by acting on individual customer feedback, your success depends upon a fundamental principle—you have to engage and encourage customers to provide feedback. In this regard, we advise our clients to follow the five tenets listed below. Take note … Continue reading Designing a Customer Feedback Survey That Helps You and Doesn’t Annoy Customers →

4 Ways to Turn Occasional Customers into Loyal Followers

Customer Loyalty Programs

Beth Corby — March 1, 2017 — March 1, 2017 Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It really doesn’t matter. Most consumers now interact with brands both online and offline — 50 percent said they planned to … Continue reading 4 Ways to Turn Occasional Customers into Loyal Followers →

How to Engage Your Customers with Transactional Emails

Customer Engagement

Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails →