Jessica Mehring — May 25, 2017 Follow @horizonpeak— May 25, 2017 Some of the best SaaS companies around are making their blogs unreadable. I’m on a mission to put an end to this. Raise your hand if you’ve ever done this … You discover a great blog post from a SaaS company, and devour it … Continue reading How to Use Product Update Blog Posts to Grow the Relationship With SaaS Customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program. Ryan Phelan on May 17, 2017 “First-person marketing,” as my colleague, Matt McGowan, explained in an earlier Marketing Land piece, sees customers as individuals to whom brands must shape their messaging … Continue reading Progressive profiling: Why it’s a win for you and your customers
Jamilah Corbitt — May 10, 2017 Follow @JamilahCorbitt— May 10, 2017 You spent countless nights and weekends developing a product or service you thought would benefit the masses. You are confident it’s something the world needs – but then you release your creation into the world and….crickets. As a digital marketing consultant, I help people … Continue reading 3 Simple Reasons Why You Don’t Have Customers
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions. Alexander Kesler on May 1, 2017 Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the … Continue reading Why your explainer video matters to your B2B customers
Megan Totka — April 14, 2017 Follow @MeganTotka— April 14, 2017 You can lead a horse to water, but you can’t make him drink. The same can be said about content: you can create amazing content, but you can’t force your audience to read it. That’s why having a smart content strategy is absolutely essential … Continue reading Lead Your Customers to Your Best Online Content: Here’s How
David Kiger — April 8, 2017 Follow @davidkiger— April 8, 2017 For small business owners looking to attract more attention online, blogging can be a major step forward. It can help establish a social media presence, create a connection with clients and encourage feedback that can be a significant help to the business. In an … Continue reading Blogging Can Help Small Business Owners Connect with Customers
Michael Jaccarino — March 31, 2017 Follow @michaeljtech— March 31, 2017 You’re 18 again. You have three very similar colleges vying to recruit you. All are around the same price, with the same basic benefits — the same classes, the same majors, the same degree that will be regarded with similar respect. With multiple options, … Continue reading The Value of Investing in Your Customers [Infographic]
Brooke B. Sellas — April 7, 2017 Follow @madSMscientist— April 7, 2017 Have you looked at your Google Star rating or business reviews lately? If you see a big fat ZERO or see a low number of stars, this post is written just for you! Read on for our best processes for obtaining business reviews. … Continue reading How To Encourage Your Customers To Leave Business Reviews
