There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs. Loretta Jones on February 27, 2017 Customer feedback is important. Period. It’s useful for everything from employee training to product improvements to marketing. There’s no denying its … Continue reading Take your customers off mute: 3 tips for customer feedback
Burning Questions: Conversations With Customers by Sarah Fay, February 24, 2017 For brand marketers looking for ways to engage more deeply with customers, conversational marketing is near the top of the list of options to consider. There are a number of AI-based technologies that make natural language interactions at scale possible without adding bodies to … Continue reading Burning Questions: Conversations With Customers
Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem
Sarah Jordan — February 14, 2017 Follow @http://www.twitter.com/sarahmcjordan— February 14, 2017 When it comes to improving your small business, there are a lot of ways you can give it some love and show your customers that you care. These answers may sound like what you might hear from anyone involved in a long-term relationship: provide … Continue reading 4 Ways to Show Your Small Business Customers You Care
Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise. Mike Sands on February 7, 2017 This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to … Continue reading 3 ways CMOs can win the hearts of customers — and CEOs
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage. Justin Dunham on February 1, 2017 I have bad news for anyone trying to market to me. There’s a high probability I don’t … Continue reading Robots are the gatekeepers to your customers
Mindi Rosser — January 23, 2017 Follow @MindiRRosser— January 23, 2017 One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on … Continue reading How to Simultaneously Attract New Prospects and Retain Loyal Customers
Michael Pendreigh — January 20, 2017 — January 20, 2017 Mobile optimized web sites are essential to succeeding as an online brand. The mobile-first world defines modern internet consumption culture. Google coined and champions the term: “mobile-first.” The compound simply iterates our evident obsession with mobile devices. We compartmentalize our issues, goals, and desires with … Continue reading Non-Mobile Optimized Websites Lose Online Customers
Dennis Muigai — January 18, 2017 — January 18, 2017 Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use … Continue reading Making Customers Feel Special: A Guide to Email Personalization
