Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Roxanne Abercrombie — September 27, 2017 Follow @parkersoftware — September 27, 2017 Despite the elegant technology companies have at their fingertips, the customer journeys they offer are often far from slick. The common complaints of today are the common complaints of a decade ago: waiting on hold, being transferred around, a lack of knowledge, a … Continue reading Sliding Doors: Your Customer’s Journey [Infographic]
Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers
Graham Jones — September 18, 2017 Follow @grahamjones — September 18, 2017 Maialisa / Pixabay There are two facts we know about email marketing. One: it is the most successful form of online marketing, as shown in study after study, all demonstrating that it leads to more conversions and more sales than any other type … Continue reading Customers and Suppliers Agree at Last on Email Marketing
It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017 Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?
Amanda Strouse — September 9, 2017 — September 9, 2017 Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what … Continue reading 12 Common Reasons Why You’re Not Attracting Customers to Your Website
Hassan Bawab — September 8, 2017 Follow @hassanbawab — September 8, 2017 TeroVesalainen / Pixabay What is Adaptive Design? Adaptive web design adapts to the browser environment, and may or may not take into account the browser’s size. I bet customers think that the mobile web is the new black as they find themselves spending … Continue reading Mobile-First, Adaptive, or Responsive Design: Which to Choose for the Website so Customers Want to Buy Your Product or Service
Eric Sachs — September 8, 2017 Follow @EricSachs_SEO — September 8, 2017 simplu27 / Pixabay It’s alright to admit when you’re at a loss. Few topics in this industry are as intimidating and confusing as building a WordPress site from scratch. Not only that, but you’re expected to know how to build it with conversions … Continue reading A Full Guide To Building a WordPress Site that Converts Potential Clients to Customers
Janet Church — September 4, 2017 Follow @JanetChurch — September 4, 2017 LoboStudioHamburg / Pixabay To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes … Continue reading How Brand Consistency on Social Media is Critical for Your Customers
Erika Montgomery — September 3, 2017 Follow @PublicityErika — September 3, 2017 How can you turn prospective customers into loyal brand advocates? This post explains. As entrepreneurs and small business owners know, obtaining loyal customers in a competitive market can be difficult, to say the least. It also means there is less room for mistakes, … Continue reading 3 Ways to Obtain Loyal Customers
