Choncé Maddox — August 13, 2017 — August 13, 2017 Mediamodifier / Pixabay Shopping online and paying for services right from your computer is very common these days. While some people don’t even think twice about paying with their debit or credit card online, others can be a little cautious especially if the website seems … Continue reading Eliminate Customers’ Fears When Accepting Credit Cards on Your Website
Brent Pohlman — August 11, 2017 Follow @brentpohlman — August 11, 2017 This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the … Continue reading Who Should Come First – Customers or Employees?
Peter Sheldon — August 9, 2017 Follow @magento — August 9, 2017 JuralMin / Pixabay Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s journey is different, one thing always proves true: All customers are not created equal. A high-value, loyal customer can easily generate … Continue reading 4 Ways Analytics Identify and Engage Customers
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
Marcia Layton Turner — August 3, 2017 — August 3, 2017 geralt / Pixabay When you see the FedEx logo, do you notice the arrow in the space between the E and the X, suggesting movement? Does the number 31 stand out to you in the Baskin Robbins logo? Or can you spot the Bronx … Continue reading How to Create a Logo that Wows Your Customers Online
The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready. Jacob Baadsgaard on July 25, 2017 Retargeting is … Continue reading How to bring your potential customers back with retargeting
Kaitlyn Hammond — July 22, 2017 — July 22, 2017 StartupStockPhotos / Pixabay Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few … Continue reading Creative Ways to Attract Local Customers to Your Small Business
Richard Shapiro — July 21, 2017 Follow @RichardRShapiro — July 21, 2017 rawpixel / Pixabay Subscription services are unique business models and companies are struggling with how to retain those customers. Blue Apron is a good example. Blue Apron just announced that loyal customers are hard to find. According to a recent article in The … Continue reading 6 Tips to Retain Subscription Services Customers
Cross-device identity has become an essential foundation for ad and marketing targeting. Barry Levine on July 18, 2017 From a Tapad video Imagine you characterized the buying habits of customers by the cars they took to your physical store. One person took a Ford pickup truck to buy a tuxedo, and, the next day, … Continue reading To understand customers, first you need to understand their Device Graphs
