Helen Cartwright — August 30, 2017 — August 30, 2017 So much advice for business websites involves generating leads and securing loyal followers. Having a horde of raving fans is wonderful. It keeps you motivated, gives you consistent feedback and lets you know that you’re on the right track. But, visitors alone don’t make your … Continue reading 5 Secrets to Converting Visitors and Attracting Customers
Amanda Abella — August 24, 2017 — August 24, 2017 markusspiske / Pixabay During a recent group coaching call with my students, one of them asked how to turn blog readers into paying customers. This is an excellent question and one that merits further investigation as bloggers turn into business owners. It’s true that there … Continue reading 4 Methods for Turning Blog Readers Into Paying Customers
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Peter Daisyme — August 16, 2017 — August 16, 2017 MBatty / Pixabay On-time payments are vital to the health of your business. But inevitably, you’ll run into at least one customer who consistently fails to pay on time. If it continues to become a problem it’s on you to take proactive action and correct … Continue reading 7 Ideas for Companies Whose Customers Refuse to Pay on Time
Choncé Maddox — August 13, 2017 — August 13, 2017 Mediamodifier / Pixabay Shopping online and paying for services right from your computer is very common these days. While some people don’t even think twice about paying with their debit or credit card online, others can be a little cautious especially if the website seems … Continue reading Eliminate Customers’ Fears When Accepting Credit Cards on Your Website
Brent Pohlman — August 11, 2017 Follow @brentpohlman — August 11, 2017 This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the … Continue reading Who Should Come First – Customers or Employees?
Peter Sheldon — August 9, 2017 Follow @magento — August 9, 2017 JuralMin / Pixabay Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s journey is different, one thing always proves true: All customers are not created equal. A high-value, loyal customer can easily generate … Continue reading 4 Ways Analytics Identify and Engage Customers
Spencer X. Smith — August 8, 2017 Follow @spencerXsays — August 8, 2017 Free-Photos / Pixabay Imagine someone walking down the street wearing a t-shirt for your favorite band. You could have easily started up a conversation by saying, “That’s my favorite band! Have you seen them live?” Your shared love of that band would … Continue reading Dig Through Your Customers’ Garbage to Learn About Them. Or, Try This Instead
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
Marcia Layton Turner — August 3, 2017 — August 3, 2017 geralt / Pixabay When you see the FedEx logo, do you notice the arrow in the space between the E and the X, suggesting movement? Does the number 31 stand out to you in the Baskin Robbins logo? Or can you spot the Bronx … Continue reading How to Create a Logo that Wows Your Customers Online
