Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program
JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away
Ankush Mahajan — October 1, 2018 Follow @ankushmahajann — October 1, 2018 Take a look at the top ecommerce companies in the world “Amazon” “Alibaba” “FlipKart”, and you’ll notice all of them are multivendor stores, and for a reason. Multivendor ecommerce websites offer much greater practicality in comparison to their single-vendor counterparts. They have a … Continue reading Must-Have Features of a Multivendor Ecommerce Website: Customers, Sellers, and Admin Features
Miranda Marquit — September 21, 2018 — September 21, 2018 Accepting online payments can be a great way to help you expand your business and make it easier for your customers to give you money. On the other hand, it seems as though every other day we hear about a data breach. And, even though … Continue reading 5 Ways to Help Your Customers Feel Comfortable Paying Online
Ellen Huxtable — September 17, 2018 Follow @abiztweet — September 17, 2018 There are many approaches you can take to create a strategic plan. You may elect to focus on your ultimate business goals, or past experience; or you can base your plan on a SWOT analysis of strengths, weaknesses, opportunities and threats. An alternative … Continue reading Create a Strategic Plan to “Wow!” Your Customers
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
5 Types of Content Attracting Paying Customers by Alex Valencia , Op-Ed Contributor, August 31, 2018 Google has long recognized the importance of content. Marketers for the most part agree that brands need a content strategy. Content attracts visitors to your site and builds trust and a relationship with your audience as well as awareness … Continue reading 5 Types of Content Attracting Paying Customers
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
