Ben Duchesney — August 14, 2018 — August 14, 2018 Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email … Continue reading How Your Headline Can Draw Customers Into Your Email Body Text
Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers
Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Sam Welch on August 2, 2018 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping … Continue reading How to structure your email program to retain customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018 As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers
Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You
Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech
Ben Duchesney — June 5, 2018 — June 5, 2018 No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their … Continue reading Make Your Customers Think About Your Seasonal Business Year Round
By Michael May 23rd, 2018 More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the … Continue reading Empathetic Websites: Knowing Your Customers Through User Personas
Brian Sutter — May 8, 2018 Follow @SmallBizBrian — May 8, 2018 Small businesses get it. The best way to increase your revenue is to focus on your existing customers. In a recent survey of 1,100 American small business owners, 40% said they plan to increase revenue by improving existing customer experience and retention. It’s … Continue reading 5 Affordable Ways to Hold On To Your Customers
