Search engines have become one of the most common ways for anyone to navigate the web. It’s no different for consumers. Marketers rely on search engines to steer the buying decision and discover the type of information they want, giving businesses countless opportunities to be found through search engines.
Most businesses already realized the need for a better online presence. Research by HubSpot found that most 75% of users don’t go past the first page of search results. Websites with a higher ranking on the results page receive more clicks and generate more traffic to their site.
Savvy organizations of all sizes turn to search engine optimization to become more visible online. Search engine optimization (SEO) is a digital marketing strategy that focuses on optimizing a site and creating keyword-targeted content to produce targeted traffic from search engines.
Businesses of all sizes have gotten in on the action through in-house, outsourcing, or some hybrid model of the two. Plenty of marketing departments would choose in-house SEO as they prefer to have an expert down the hall instead of paying an outsider to do tasks that they believe they can do for themselves. It also keeps them on top of things while maintaining full transparency.
However, SEO outsourcing has also become a norm for many companies that lack the time and expertise to execute a comprehensive and data-driven campaign. It’s also an excellent option for businesses that can’t afford to add an SEO specialist into their workforce.
Whether you decide on outsourcing or not, it all boils down to the personal preference of the business owner. There are pros and cons when it comes to outsourcing your SEO projects. Like every decision, it would be to your advantage to study each good and bad points of SEO outsourcing in greater detail in this infographic by Digital Marketing Philippines.