VerticalResponse — April 15, 2019 Follow @VR4SmallBiz — April 15, 2019 Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with this short guide. The hunt for the perfect email is over Though all businesses can benefit from Easter email … Continue reading Easter Email Marketing That’ll Make Customers Hoppy
JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns
Chris Christoff — March 30, 2019 Follow @chriscct7 — March 30, 2019 As a business owner, your landing page is the key to unlocking sales, acquiring new customers, and increasing your company’s ROI. When done right, your landing page can astronomically boost conversions and further your reach by grabbing visitors’ attention and showcasing your product … Continue reading How to Build a Strong Landing Page Your Customers Will Love
Liz Macauley — March 22, 2019 — March 22, 2019 Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can … Continue reading How to Handle Difficult Clients and Customers
Kristen Herhold — February 5, 2019 Follow @kristenherhold — February 5, 2019 Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can … Continue reading The Importance of Engaging With Customers on Social Media
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
Jeff Pulvino — December 21, 2018 Follow @jeffpulvino — December 21, 2018 Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into … Continue reading 7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share
To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. Robin Kurzer on November 13, 2018 at 5:44 pm You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, … Continue reading Your customers aren’t waiting till Black Friday, neither should you
