Tag Archives: Customers

Hispanic-Americans Are Customers With High Lifetime Value

Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value →

How to Use Instagram Stories Ads to Attract New Customers

Instagram Tools

William Harris — May 9, 2019 Follow @wmharris101 — May 9, 2019 Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as a photo-sharing platform to become a thriving ecommerce referral tool. There are 25 million brand profiles currently on Instagram that share new products, … Continue reading How to Use Instagram Stories Ads to Attract New Customers →

Here’s how to identify and define your brand to engage customers

Customer Engagement

These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers →

Why you want ‘clumpy’ binge-buying customers

Customer Experience

By understanding binge purchasing, you can uncover a new metric to measure and predict CLV – and choose which customers to focus on and when. Eric Bradlow on May 3, 2019 We’ve all heard of the term the “hot hand” in the context of sports. Basketball players go from missing every shot, to scoring in … Continue reading Why you want ‘clumpy’ binge-buying customers →

Easter Email Marketing That’ll Make Customers Hoppy

Email Marketing

VerticalResponse — April 15, 2019 Follow @VR4SmallBiz — April 15, 2019 Ready to get your profits hopping? Put all your eggs in one basket with creative email marketing. Easter-themed promotions have never been easier than with this short guide. The hunt for the perfect email is over Though all businesses can benefit from Easter email … Continue reading Easter Email Marketing That’ll Make Customers Hoppy →

Getting Customers to Hit Refresh with Lifecycle Campaigns

Marketing Tips

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns →

How to Build a Strong Landing Page Your Customers Will Love

Website Landing Pages

Chris Christoff — March 30, 2019 Follow @chriscct7 — March 30, 2019 As a business owner, your landing page is the key to unlocking sales, acquiring new customers, and increasing your company’s ROI. When done right, your landing page can astronomically boost conversions and further your reach by grabbing visitors’ attention and showcasing your product … Continue reading How to Build a Strong Landing Page Your Customers Will Love →

How to Handle Difficult Clients and Customers

Customer Experience

Liz Macauley — March 22, 2019 — March 22, 2019 Difficult clients can not only rattle you in the moment, but also cause long term stress and strain on your business. Long-term stress can cause you and your employees to experience a variety of symptoms, such as: Anxiety Depression Sleep problems Headaches These symptoms can … Continue reading How to Handle Difficult Clients and Customers →

How one marketer uses a chatbot to retain customers

Chatbots

For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers →