KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
This article is the next in our series covering the emails that power referral programs. Here, we cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email
James Glover — August 3, 2017 Follow @coherentpath — August 3, 2017 sweetlouise / Pixabay “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current … Continue reading 3 Tips for Creating a Better Customer
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017 The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Bobby Lyons on July 24, 2017 Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for … Continue reading Developing content for the customer journey
Lindsay Smith — July 20, 2017 — July 20, 2017 So you have decided to take the leap and switch companies. Now what!? The goal of any career transition is to reach what “The First 90 Days” (highly recommend this book) calls the break-even point – the “point at which you have contributed as much … Continue reading Nailing Your Customer Success Job Transition
Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media
Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help. Mike Sands on July 19, 2017 What’s $100 billion mean to you? Depending upon what side of town I’m … Continue reading A billion reasons why loyalty marketers need customer identity
Burke Alder — July 18, 2017 — July 18, 2017 As SaaS organizations of any size can attest to, winning new clients is only half the battle. The real testament to a company’s product, culture, and employees is showcased in the success of its customers. Customer retention should not only be at the top of … Continue reading 5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success
