Authenticity Is the Key to Compelling Content in 2022: Here’s Why Nate Nead / 31 Jan 2022 Content marketers like to spend time debating amongst themselves about how the content world is going to change and which trends are going to dictate the future of the industry (as well as which fads are going … Continue reading Authenticity Is the Key to Compelling Content in 2022: Here’s Why
Bridget Brown September 28, 2021 Being authentic in your marketing and sales process seems like a no-brainer. You’ve heard it a million times, you need to show who you really are to connect with your buyer. Audiences are more distrustful than ever. Everyone is doing “faux authenticity,” especially corporations. Your buyer can opt out of … Continue reading Why Is Authenticity Important in Sales?
Mary Pasby November 20, 2020 The power of authenticity I’ve been thinking a lot about authenticity recently. I think it’s as a result of the stresses brought about by the pandemic that I’m experiencing a lot of inauthenticity in business. I’m being bombarded with emails, social media requests, and weird sales approaches from people purporting … Continue reading The Power of Authenticity
Daniel Hopper — March 27, 2020 What is Authenticity? Authenticity has become somewhat of a “buzzword” over the past few years, and marketers have been scrambling to boast authenticity in marketing copy. For good reason, as recent data shows that 85% of shoppers consider authenticity an important aspect when making a purchasing decision. Brand trust … Continue reading Can You Fake Authenticity?
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus
Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
Sahail Ashraf — July 21, 2017 Follow @Talcontent — July 21, 2017 It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds … Continue reading The New Authenticity On Social Media
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Brian Smith on January 9, 2017 Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. … Continue reading The importance of local authenticity
by Josh Engroff, Op-Ed Contributor, October 14, 2016 Consumers spend an overwhelming amount of time in environments where brands are not always welcome. As good as the ad experiences are on Facebook, Instagram, and Twitter, as a brand you are in constant competition with other people the user would rather talk to: friends, family, the … Continue reading The Anxiety of Authenticity — Or, New Ways of Seeing