Mike Kappel — August 16, 2017 Follow @PatriotSoftware — August 16, 2017 herblady28 / Pixabay As a small business owner, you know the importance of building a loyal customer base. The way consumers feel about your company correlates with how much they frequent it. By knowing how to make customers feel special, you can gain … Continue reading 7 Ways to Show Customer Appreciation
Shep Hyken — August 11, 2017 Follow @Hyken — August 11, 2017 The continual advancement of digital technology is nothing new, yet providing an outstanding customer experience is now becoming more impossible to do without incorporating the latest digital elements into it. As Andrew Watson, Director of Customer Experience & Partner Marketing at Vivint, states … Continue reading The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?
Sammi Reinstein — August 11, 2017 — August 11, 2017 In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking … Continue reading The Experts Weigh in on Customer Experience in E-Commerce
KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships
This article is the next in our series covering the emails that power referral programs. Here, we cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email
James Glover — August 3, 2017 Follow @coherentpath — August 3, 2017 sweetlouise / Pixabay “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current … Continue reading 3 Tips for Creating a Better Customer
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017 The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Bobby Lyons on July 24, 2017 Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for … Continue reading Developing content for the customer journey
Lindsay Smith — July 20, 2017 — July 20, 2017 So you have decided to take the leap and switch companies. Now what!? The goal of any career transition is to reach what “The First 90 Days” (highly recommend this book) calls the break-even point – the “point at which you have contributed as much … Continue reading Nailing Your Customer Success Job Transition
Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media
