Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Thomas Stern on November 9, 2017 Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large … Continue reading Local SEO: Driving customer actions for enterprise-level brands
Josie Scotchmer — November 1, 2017 — November 1, 2017 All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival company… and then forgetting about them, until it’s time to lure them into making another purchase. But, after the conversion, what do … Continue reading Is The Transactional Email Experience Critical For Customer Loyalty?
Lisa Kilker — October 27, 2017 Follow @getpose — October 27, 2017 Photo by Tim Gouw via Pexels If you’ve ever worked retail, you can commiserate. You have a customer that you’ve gone out of your way for, bent over backwards, called in favors, but they are still not happy. When is enough enough? Can … Continue reading How to Deal With an Unhappy Customer and Their Negative Review
Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. Alison Zeringue on October 24, 2017 Social media has been the “buzz” in marketing practically since its inception. And while your business should absolutely be utilizing these channels as … Continue reading 4 steps to enhancing the customer experience with social media
It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations. Kevin Bobowski on October 24, 2017 In my previous article, I discussed the importance of delivering a great customer experience — and using … Continue reading Is your martech stack keeping pace with changing customer behavior?
Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
Stacey Rudolph — October 16, 2017 — October 16, 2017 Successful business marketing without excellent customer service is impossible. Customers expect timely customer service that will be able to answer to their queries instantaneously. That is why live customer chat is the future of customer service, and many businesses have included live chat support in … Continue reading Why Customer Service Live Chat Support is the Future of Marketing [Infographic]
Mark Grilli — October 9, 2017 Follow @magrilli — October 9, 2017 geralt / Pixabay Just about everyone who’s been in the market for a vehicle remembers the notorious Pontiac Aztek – the “ugliest SUV ever made.” While a wide range of factors played into the series of bad decisions that led to the Aztec, … Continue reading Why You Need to Be Your Own “Customer Zero”
Seleah Gardiner — October 6, 2017 — October 6, 2017 The retail landscape has changed radically over the past few years. Consumers are noticeably shunning the high-street and instead choosing to shop online. E-commerce offers what the high street cannot—convenience. You can shop on your mobile device wherever, whenever. The exponential growth in e-commerce means … Continue reading Win The High Street With Social First Customer Engagement
Brian Wallace — October 6, 2017 Follow @nowsourcing — October 6, 2017 Do you know your customers better than they know themselves? If you don’t, your business might not survive for much longer. If you think that sounds drastic you’re just not paying attention. The average online apparel company doesn’t turn a profit on a … Continue reading Knowing Your Customer The First Step To Staying In Business [Infographic]
