Tag Archives: Custom

Who Should Lead the Custom Scoping Process at Your Agency?

Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency?

Custom eCommerce Website: Improve Your Business With New Sales Opportunities

Chanakya Kyatham — March 23, 2020 Some analysts and experts predict that in the next few years, e-commerce will surpass 2 trillion dollars in terms of sales. No doubt, it is one of the fastest-growing industries in recent times, attracting more people and more people. However, when you check out your favorite online stores, the … Continue reading Custom eCommerce Website: Improve Your Business With New Sales Opportunities

5 Simple Google Analytics Custom Segments Every Small Business Should Create

Ray Wang — January 31, 2020 Google Analytics segments allow you to see a subset of your website data. For example, you can create a segment to view web behaviours on your website of women between the ages of 25 and 34. Google Analytics segments are useful for unveiling hidden nuggets within your aggregated website … Continue reading 5 Simple Google Analytics Custom Segments Every Small Business Should Create

Boost Social Media Advertising With A Custom Audience

Anna Izenman — May 16, 2019 — May 16, 2019 If you’ve taken the time to scroll through your accounts lately, it’s clear that social media and advertising go hand in hand. With the introduction and rise of ad-free streaming services, many businesses have had to look elsewhere for their captive audience. Today, annual spending … Continue reading Boost Social Media Advertising With A Custom Audience

Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. Grace Kaye on June 29, 2018   Since its introduction to the Google Display Network last November, custom intent has been a game changer for display advertising. Custom intent allows you to … Continue reading Here’s how to use custom intent audiences in your GDN campaigns