Tag Archives: Custom

Google Gives Agencies Custom Services In Google My Business

Google Gives Agencies Custom Services In Google My Business by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2018 The regular business version of Google My Business — a free tool to help them manage their online presence across services like Maps and Search —  apparently wasn’t enough to help search and advertising agencies with multiple … Continue reading Google Gives Agencies Custom Services In Google My Business

Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

By Jordan Bucknell May 1st, 2018 The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to … Continue reading Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences. Ginny Marvin on March 13, 2018   Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats  —  … Continue reading Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Understanding Custom Reports & Advanced Segments in Google Analytics

By Joe Ryan  March 1st, 2018   You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google … Continue reading Understanding Custom Reports & Advanced Segments in Google Analytics

AdWords Event Tracking Made Easy: How to Track Custom Conversions

Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions

4 Quick Strategies to Make Your Facebook Custom Audiences More Effective

Nicole Blanckenberg — February 12, 2018 Follow @https://twitter.com/NicoleBlancken — February 12, 2018 It is its ability to enable advertisers to create such specific, segmented, well-defined audiences that makes Facebook advertising so successful. By being able to more finely target based on demographics, interests, and behavior, Facebook Custom Audiences ensures you are getting the right message … Continue reading 4 Quick Strategies to Make Your Facebook Custom Audiences More Effective

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Larry Kim — December 16, 2017 — December 16, 2017 Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the … Continue reading 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective