Tag Archives: Custom

4 reasons to consider implementing a custom CDP

CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Create a Custom Report in Google Analytics

Pam Aungst January 22, 2021 Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.” And while many may be familiar with using some of the pre-existing reports available, … Continue reading Create a Custom Report in Google Analytics

Who Should Lead the Custom Scoping Process at Your Agency?

Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency?

Custom eCommerce Website: Improve Your Business With New Sales Opportunities

Chanakya Kyatham — March 23, 2020 Some analysts and experts predict that in the next few years, e-commerce will surpass 2 trillion dollars in terms of sales. No doubt, it is one of the fastest-growing industries in recent times, attracting more people and more people. However, when you check out your favorite online stores, the … Continue reading Custom eCommerce Website: Improve Your Business With New Sales Opportunities