Tag Archives: Custom

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

Larry Kim — December 16, 2017 — December 16, 2017 Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the … Continue reading 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

How To Use Facebook’s Offline Activity Custom Audience For Retargeting

By Richa Pathak  November 22nd, 2017   Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition … Continue reading How To Use Facebook’s Offline Activity Custom Audience For Retargeting

5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Nicole Blanckenberg — July 29, 2017 Follow @https://twitter.com/StoreYaCom — July 29, 2017 If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic … Continue reading 5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

The Case for Custom Websites — Part One: The Perils of Cheap Websites

Jon-Mikel Bailey — March 22, 2017 Follow @jonmikelbailey— March 22, 2017 When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence. Don’t worry, I plan to … Continue reading The Case for Custom Websites — Part One: The Perils of Cheap Websites

Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Twitter’s new Custom Profiles are the equivalent of an email signature for direct messages. Tim Peterson on February 22, 2017   For all the talk of artificial intelligence, chatbots aren’t that smart. Brands are increasingly automating their customer services channels on social networks like Twitter and Facebook Messenger, but brands’ bots can’t handle all customers’ … Continue reading Twitter’s Custom Profiles signal when DMs with brands’ bots are handed to a human

Benefits of Custom Email Template over Pre-Built ESP Template

Kevin George — November 23, 2016 Follow @imkevin_monk— November 23, 2016 Communication is a major milestone for social survival. Man began with cave paintings 3,500 years ago, progressed to hand signals, became vocal, discovered sound, invented letters, made words and formed sentences. But this began the anarchy of conforming thoughts into pre-made words and sentences, … Continue reading Benefits of Custom Email Template over Pre-Built ESP Template

What Clients Should Expect When Building a Custom Responsive Website

by Alex Charalambous Follow @alexchara01October 15, 2016 Building a website that works well on nearly every device is critical in our multi-screen world. Responsive design provides a viable solution and has become a “must have” for new websites. But while the concept is simple, the planning and execution can be more complex. While most clients … Continue reading What Clients Should Expect When Building a Custom Responsive Website