Henley WingMarch 7, 2015 We’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. … Continue reading 15 Lessons On Creating Compelling Webinars That Convert
Mike BrooksMarch 6, 2015 If you own or manage marketing for a small business, I probably don’t need to tell you that video can have a major impact on your business. But in case I do need to tell you… Hey… You… video can have a major impact on your business. Content is king I … Continue reading How To Setup A Home Studio – Creating Videos For Business
Sarah GreesonbachMarch 5, 2015 Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes it’s difficult to see its true value laid out on a mock-up. To the untrained eye, it looks … Continue reading 4 Questions You Must Ask Before Creating Your Startup’s Corporate Identity Design
Justin WongMarch 3, 2015 We’ve seen so many small businesses and startups whose Facebook pages have great content and engagement, but who still shy away from spending any advertising money. Maybe it’s because they don’t want to waste any money or maybe they don’t have the right expertise, but either way, there’s a good chance … Continue reading Four Amateur Mistakes To Avoid When Creating Facebook Ads
Cami BirdFebruary 21, 2015 Setting social media goals that are the right balance of realistic and challenging is incredibly difficult. For those of you just starting out on social media, or those who haven’t been tracking your previous social media results very diligently, it can feel especially confusing. Establishing new goals might seem like a … Continue reading 3 Questions to Ask When Creating Social Media Goals
Steven BellerFebruary 19, 2015 Coming up with video marketing strategy takes more than just an idea; it takes time, people, creativity, experience, an understanding of the audience and topic and, of course, talent. Plus there are several challenges marketers in the technology world face: sophisticated products that need to be explained in 60 to 90 … Continue reading 5 Questions to Ask Before Creating Marketing Videos for a Tech Company
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another. Shari Thurow on February 13, 2015 The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The main goal of site navigation is to enable task completion. Both information … Continue reading Redesigning Or Creating A Website? Here’s Why Information Architecture Should Be Priority #1
Carrie DagenhardFebruary 11, 2015 “Why would a customer choose you over your competitors?” At Kuno, that’s one of the first questions we ask our SaaS clients during the discovery process. Answers range from value propositions and mission statements to tidbits about company culture. Everyone knows why their product is the best choice for their target … Continue reading 5 Tips for Creating More Engaging SaaS Blog Posts
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there. Arnie Kuenn on February 9, 2015 Over the past few years, marketing as we used to know it has changed a great deal. In addition to … Continue reading 8 Moves To Creating Content Your Market Will Find Love
Jordan ConFebruary 8, 2015 Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday wellbeing as eyeglasses completely online? The origin story of Warby Parker and how they defied conventional wisdom is well documented. They are a great … Continue reading Creating Loyal Customers and a Successful Business with Social Media – Warby Parker
