Olivia ColeJanuary 6, 2015 Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. … Continue reading 5 Tips for Creating a Killer Call-to-Action
Tamara McClearyJanuary 4, 2015 What does it require to take your business or personal life from Good to Great? I have found in my research and experience the same traits that create a great personal life also create a powerful business life. What’s good for you personally is good for your business as both are … Continue reading Good To Great: Creating Core Values In The Relationship Economy
Carly Murphy January 1, 2015 Your inbound marketing efforts are in full swing. Your blog is up and running. Your landing pages are set up and are bringing in leads, and your email campaigns are taking off…but have you implemented video into your inbound marketing efforts yet? Video is quickly becoming the … Continue reading How To Start Creating Videos To Amp Up Your Inbound Marketing
Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy
Jessica Hasson December 17, 2014 The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December. While holiday shopping can be hectic for your business, it can also be chaotic for … Continue reading Creating a Happy Customer Throughout the Holidays [Infographic]
Shelley Pringle November 28, 2014 You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, … Continue reading Creating Buyer Personas: What Every Start-up Needs to Know
Carolyn Cohn November 19, 2014 You are able to distinguish good writing from bad. You can read content as it pertains to your business and your brand and you can understand very quickly if the right messages are in the content. The question is whether you can tell if the content is optimized for the … Continue reading Creating An Optimized Blog Post
Braden Worrell November 18, 2014 What could possibly be a more fun video project than an event promotion video? Well, unless you are the guy who has to run around with the camera shooting and interviewing and not actually fully participating in the event, just vicariously experiencing the event with the tremendous amount of pressure … Continue reading 5 Tips For Creating Event Videos That Help Raise Attendance
By Max Stinson, Published November 14, 2014 Does the blog title sound like a really hefty task for most marketers (or even human beings)? There are quite a handful of popular social media channels as well as other digital broadcasting platforms. How do you propose to generate, follow-up, and close your sales leads all the … Continue reading Creating Sales Leads While Keeping Up With Social
By Rebecca Wilson, Published November 12, 2014 If you’ve read my previous post about Building a Branding Identity then you already have an idea of what’s important to focus on as you’re developing a brand. However, if you have more than yourself working with your company’s branding it’s difficult to communicate the guidelines. The reason … Continue reading Creating A Guide For Branding Guidelines
