Jessica LawlorApril 27, 2015 Looking for a great source of content marketing inspiration? Look no further than your own email inbox! Your inbox (likely that promotions tab if you’re using Gmail) is filled with examples of brands using content marketing strategies and tactics to increase awareness and brand loyalty, ultimately leading to sales. Today, let’s … Continue reading Content Marketing In Your Inbox: Creating Emails That Pop (And Get Consumers To Take Action)
VerticalResponseApril 26, 2015 You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses. SlideShare averages 60 million unique visitors a month. By creating and sharing … Continue reading A Beginner’s Guide to Creating a Must-See SlideShare Presentation
Elizabeth VictorApril 20, 2015 Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant … Continue reading Creating Memes That Help Your Online Marketing Efforts
Cathy FlanaganApril 9, 2015 This piece was adapted from our Ultimate Guide to Creating Your Own Voice Document. All successful brands have a strong voice. Whether the trademarked Tiffany Blue Box or Nike’s defined and reinforced logo, solid brands have an identity in place, and you should, too. That’s where a voice document comes in handy. This one- to two-page … Continue reading 4 Simple Steps To Creating A Perfect Voice Document [Infographic]
Adam RoselandApril 9, 2015 While the landing page is not necessarily the last destination for your site visitors, it is one of the most important destinations. Why? Because this is the page that anyone who clicks on a pay-per-click link will first arrive on and which will dictate whether or not they stay to actually … Continue reading Creating A PPC Landing Page That Actually Works
Laura ColeApril 1, 2015 Let’s start with a basic assertion: blogging is great. Not only is blogging great, but it also offers numerous advantages to writers from around the world. Whether you want to create a monetized and lucrative blog or simply hone your craft as a writer, blogging regularly and about a subject that … Continue reading Creating the Ultimate Blog Post: How Small Details Can Make a Big Difference
Eric HammisMarch 26, 2015 With a properly designed website that fits perfectly with your brand, it can quickly become your bread and butter. Everything you do and everything you market can run through your website. Potential traffic should be flowing in and out of your website seamlessly, with no hold ups, ultimately leading to conversions. … Continue reading 6 Common Mistakes When Creating A Website
Personal Branding BlogMarch 23, 2015 The spring is a great time to be a sports fan in the United States as: March Madness crowns the annual collegiate basketball champion. Professional basketball and hockey leagues start the most interesting segments of their seasons with their extensive 16 team playoff tournaments in the NBA and NHL. All … Continue reading Creating Championship Performance in Small Business Workplaces
ZOG DigitalMarch 19, 2015 Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data sources to develop these extremely specific audience profiles, marketers can create customized content that is highly relevant and engaging … Continue reading Creating Effective Campaigns Through Search & Social Targeting
Alex PirouzMarch 15, 2015 Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you … Continue reading 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn
