Tag Archives: conversions

7 Resolutions For Higher Website Conversions In 2015

How are you planning to improve website conversions in 2015? If you’re not sure, columnist Tim Ash has some helpful ideas. Tim Ash on December 26, 2014 Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying … Continue reading 7 Resolutions For Higher Website Conversions In 2015 →

7 Website Tips for Better Conversions

Search Engine Optimization

by Matt Pollnow December 26th, 2014 Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it’s crucial to make sure your ads, social posts, organic search results or any online promotion lead a … Continue reading 7 Website Tips for Better Conversions →

Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions

Strategy

Amanda Saunders December 13, 2014 A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely … Continue reading Trials and Tribulations: 4 Best Practices for Increasing Trial Conversions →

One Simple Landing Page Tip That Boosts Conversions

Strategy, Web Management Guidelines

Leo Strupczewski December 9, 2014 To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective. How you do that—it could be … Continue reading One Simple Landing Page Tip That Boosts Conversions →

How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)

General

by Christina Fuda October 8th, 2014 Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it’s bad to have guilty people go free, but it’s worse to have innocent people punished … Continue reading How To Prove Your Website Can Be Trusted (& Increase Conversions Easily) →

Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens

Social Media Utilization

Typeface and color can boost conversions. Both have become more important to brands, especially on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers read about the mobile ad network Todacell and its research on how a country’s gross domestic product (GDP) and specific colors in advertisements and type running on mobile … Continue reading Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens →

Web Conversions: How Your Follow Up Can Ruin the Sale

Sales Guide

There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in. But what do you do … Continue reading Web Conversions: How Your Follow Up Can Ruin the Sale →

E-Commerce Practices That Are Costing Conversions

Marketing Guide, Sales Guide

Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest … Continue reading E-Commerce Practices That Are Costing Conversions →