Chase JonesFebruary 21, 2015 It’s the biggest problem when selling online: getting customers to complete the purchases they initiate. The numbers are stark: one study calculated consumer cart abandonment at more than 67%. The good news, though, is that there are several things you can do to improve your online checkout and turn more shoppers … Continue reading 6 Best Practices to Improve Checkout Conversions and Reduce Abandoned Cart
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
You’ve created a great product — but do people love it? Columnist Tim Ash gives advice on evoking your customers’ emotions to increase conversions. Tim Ash on February 20, 2015 Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they feel, and then … Continue reading 7 Ways To Use Emotion To Drive Conversions
Peep LajaFebruary 20, 2015 A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common. It’s not fair to just blame the tools of course. It’s very human … Continue reading Stopping A/B Tests: How Many Conversions Do I Need?
Location more available but less accurate because of programmatic dilution. Greg Sterling on February 16, 2015 Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is … Continue reading Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to get conversions. I agree with Hubspot in their interesting infographic below that it isn’t enough to just tweet for the sake of tweeting. Results come from measuring and analyzing efforts. … Continue reading 12 Twitter Stats To Help You Get More Conversions (Infographic)
Elizabeth DyrsmidFebruary 4, 2015 Is your current website ugly, outdated, or little more than a brochure? Are you ready to begin inbound marketing but don’t have a way to capture leads on your current site? Or worse, do you have a sparkly new website but are producing embarrassingly little in the way of traffic and … Continue reading How to Design a Website to Maximize Conversions
Jon KrepsJanuary 30, 2015 Conversion rate optimization can help deliver higher ROI than other Internet Marketing investments and relies heavily on heat mapping analysis to optimize landing pages and other conversion-oriented content. Heat mapping analysis certainly isn’t new to the world of Internet Marketing. In fact, companies like Clicktale, Crazy Egg, and even Visual Website … Continue reading Here’s Exactly How Heat Mapping Analysis Helps You Optimize Sales Pages For Higher Online Conversions
Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]
Jordie BlackJanuary 20, 2015 Understanding how users interact with your website will help you understand how to improve it. Visitor replay tools let you watch real website users interacting with your website. Browser recording allows you to see how long people spend on your website, where they move their mouse, and even what they click … Continue reading How to Improve Website Conversions Using Visitor Replays
