Tag Archives: conversions

Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens

Typeface and color can boost conversions. Both have become more important to brands, especially on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers read about the mobile ad network Todacell and its research on how a country’s gross domestic product (GDP) and specific colors in advertisements and type running on mobile … Continue reading Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens →

Web Conversions: How Your Follow Up Can Ruin the Sale

Sales Guide

There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to your brand. The best companies have refined that process and can smoothly create marketing collateral that pulls new customers in. But what do you do … Continue reading Web Conversions: How Your Follow Up Can Ruin the Sale →

E-Commerce Practices That Are Costing Conversions

Marketing Guide, Sales Guide

Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference. With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest … Continue reading E-Commerce Practices That Are Costing Conversions →

Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions

Content Marketing

If you are “content” with great content, Please reconsider So you won’t repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … Continue reading Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions →

PPC & paid media: Is your content paying off? #CZLNY

Internet Marketing

“I’m going to put in a plug for organic right now, but if you look at a search result page, there is a lot of real estate to own. Content crops up in a lot of spaces,” said Eugene Lee, kicking off ClickZ Live’s Attract, Engage, Convert: Smart Paid Media Tactics session. It’s clear that … Continue reading PPC & paid media: Is your content paying off? #CZLNY →