Chris GlitheroJanuary 27, 2015 If you’ve got a product that you have absolute confidence in and a website that looks good and is user-friendly, it can be somewhat frustrating if your actual sales don’t reflect this positive perception. At this point you may well begin to wonder if your product or service is really as … Continue reading Five Ways a Web Copywriter Can Boost Your Conversion Rates
If your CRO efforts are underperforming, chances are it’s as much a matter of internal politics as external competition. Columnist Tim Ash provides tips for dealing with the former. Tim Ash on January 23, 2015 If your business is struggling to compete online, it might have less to do with your competitive landscape than with … Continue reading 5 Tips For A Successful Conversion Rate Optimization Program
by Rita Kreig January 16th, 2015 Rita Kreig Rita Kreig is the Inbound Marketer at Magoosh, an online test-prep startup in Berkeley, CA. She earned her Masters of Pacific International Affairs from UC San Diego, where she also studied nonprofit management. Rita loves all things education, marketing, and community development – be it creating … Continue reading How To Test Blog Elements For Conversion Optimization
Katey FerenziJanuary 9, 2015 Congrats on making it through the 2014 holiday shopping season. But guess what: we’re already 7 days into 2015 and there is no rest for the small and medium business owner. It’s time to identify your key conversion learnings from 2014 and put them into action for a successful new year. … Continue reading Conversion Optimization Tips, Tricks and Hacks for 2015
Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Shuki MannJanuary 7, 2015 If you’re interested in online marketing and you want to easily close marketing packages with clients, there are three words that can help: Optimization A/B testing CRO – Conversion Rate Optimization We won’t just promote you via organic search. We’ll set up Google AdWords and A/B split test your landing pages … Continue reading 7 Conversion Rate Optimization Mistakes You Must Avoid
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Aviva PinchasJanuary 5, 2015 There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make the button bigger! These practices often come from broad trends observed over many experiments and they … Continue reading When Conversion Optimization Best Practices Fail
Reeyaz Hamirani December 24, 2014 As the digital landscape continues to evolve at a rapid pace, so do the expectations of online customers. With the explosion and convenience of mobile commerce and omni-channel shopping experiences, purchase behaviors have shifted. In order to keep up with consumer demand for quick and painless online shopping flows, businesses … Continue reading 3 Conversion Killers Stifling the Growth of Your Business
Csaba Zajdo December 24, 2014 For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale. Increasingly … Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site
