Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Joao RomaoMarch 10, 2015 In this series of blog posts, we’re examining the e-commerce conversion funnel from Awareness to Advocacy. Last time I discussed how to gain customer consideration through relevant content. This followed the previous week’s post covering how to increase awareness for your online store. Once you’re generating interesting content, bringing people to … Continue reading How to Increase Conversion Through Better UX
Jesse MaidaMarch 6, 2015 Websites have many purposes. Among the most important is driving conversions. Conversions can mean taking any number of actions, including: · Downloading free PDFs and other sales materials · Making a phone call to the organization · Opting into an email listserv · Clicking further into the site, such as to … Continue reading Is Your Website Designed For Conversion?
Prasant NaiduMarch 6, 2015 As a business you are always interested in understanding customer behavior after he lands on your online store. Implemented by Facebook, Google, and Twitter, conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads. In 2013, … Continue reading Twitter Enhances Conversion Tracking For Web To Measure ROI On Ads
Luke JohnsonFebruary 22, 2015 In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.Brick-and-mortar retail stores have an advantage over online stores in that … Continue reading Personalized eCommerce: The Impact on Online Sales Conversion
Warren KnightFebruary 19, 2015 Your website conversion rate is one of the most important online metrics you are required to measure. Measuring your conversion rate is one aspect, but you then need to consider how you are going to increase it. Here are 7 tools that will help you. 1. Whoisvisiting.com This tool will provide … Continue reading 7 Tools To Help Increase Your Conversion Rate
InklyoFebruary 12, 2015 Wait, did she just say kids can teach us about conversion rate optimization (CRO)? Does she actually think that children can fathom the mysterious world of A/B testing and landing pages? That they have the capacity to navigate the jumble of red buttons versus blue ones, the seemingly arbitrary changes that result … Continue reading 8 Awesome Things Kids Can Teach Us About Conversion Rate Optimization
Peep LajaFebruary 12, 2015 While mediocre people are dime a dozen, good people are always in demand. But good optimizers are in very high demand, everyone and their mother is trying to hire one. But they can be hard to find. If you’re looking to hire one, what should you look for? What makes an … Continue reading How to Recognize Great Conversion Optimization People
Andrew SheridanFebruary 8, 2015 It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever (eMarketer). In order to truly wield the awesome power that mobile advertising has to offer, an understanding of … Continue reading Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
Business.comFebruary 6, 2015 Up until three or four years ago, landing pages were generally crammed with information. Marketers and designers believed that more content elements made for a more compelling argument that visitors should opt in. How can we resist filling out the form when we see so many convincing lists of product benefits, famous … Continue reading If the 1960s Had Landing Pages: Minimalist Design For Effective Conversion
