Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing.
The art of digital marketing is vast and quite tough at times. However, you can easily start on the journey with the help of these tips and gather more insight as you go along.
10 proven steps to promote your new online store or startup:
1. Website Optimization
The SEO process doesn’t simply end with blogging and social media. Every word, image, and other objects that appear on your website need to be optimized to rank high in search engine results.
Also, keep in mind that the possibility of your website being viewed through a mobile device is likely higher than that of a desktop. Hence, making the website mobile-friendly is one of the primary aspects you need to fulfill.
Blogging is an age-old technique that has catered to various online causes. And if used in the right manner, it can help boost the visibility of an online store as well.
Start by selecting the keywords that cater to your product or service and update your blog regularly with these keywords. This will help you rank higher on Google results. Also, make sure to keep the content as original and engaging as possible.
3. Social Media Marketing
Social media is the biggest buzz of this decade and if you aren’t on the right ones your web store will never compete in the big leagues. Depending on your business persona choose a few platforms such as LinkedIn, Google My Business, Facebook, etc., and then target them with constant content in various media formats. The best plan is to build a content strategy for your social media profiles and stick to it.
4. Build A Network
The online marketing process does not have to be a solo act. There is a vast world of marketing professionals out there so find the right PR experts, social media influencers, bloggers, etc. and build connections with them. A shoutout from any such online personality can do wonders for your business and also help gain your own social media presence.
If you are truly a professional then creating a business network of online personalities will help sustain your business in the long run and also vouch for your quality.
While posting from your online pages is a great way to increase traffic to your website, new brand owners should also try to interact with other businesses or entities, and also guest post. Letting an individual spearhead a brand by creating a personal online presence is a brilliant method of online marketing.
This is, however, a time-consuming process, thus make sure your other marketing instruments are active while you tend to guest blogging.
6. Create Offers
Offers and discounts are without a doubt the best way to grab the audience’s attention. And if you have quality products, then a good offer will always help you get a competitive edge. Make sure that you are choosing the best offer possible and introducing it at a suitable time.
7. Email Marketing
Email marketing is another age-old instrument that people tend to overlook. However, it has amazing success rates if you follow the best email marketing practices. Make sure your emails are loaded with quality content, and you can also offer push notifications during discount seasons and other offers.
8. Paid Advertising
Many search engines and social media marketing platforms provide the option to run a paid advertisement. This is a great way to narrow down your target market and increase sure to convert leads. Make sure you are using these paid ad platforms to your advantage. Google Ads and Facebook Ads are good places to start with.
9. Affiliate marketing
As mentioned before, digital marketing is a time taking process and it also requires a hefty amount of effort. But there are many social media personalities out there who can endorse your brand and provide you with a targeted audience. If you can find the right affiliate marketing partner then your brand will surely get a boost.
10. Customer Satisfaction
Customer satisfaction in terms of digital marketing is not just about making your customers happy. Rather, it is about ensuring that they are happy enough to post about you on their own social media. This also means you need to engage with the customers even after the sales cycle to ensure that they provide you with the digital push.
Even if you are not a digital marketing expert, you can ensure your own brand achieves a competitive edge over others through the use of social media, blogs, SEO, and other means. Make sure to use the above digital marketing tips and have a firm ground to build your digital presence on.