Business.com December 18, 2014 Are you getting lots of traffic from SEO, PPC ads and content marketing, but not getting the conversions you hoped for? If so, it’s time to shift the focus from getting traffic to getting conversions from the same traffic. Here’s how: 1. Earn Visitors’ Trust Your visitors want to … Continue reading 5 Conversion Rate Optimization Principles to Consider
Rakesh Soni December 17, 2014 Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast. A great landing page is crucial … Continue reading 5 Killer Social Tools for Shaping Up Landing Page Conversion
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
Joao Romao December 16, 2014 Consultant. Maven. Strategist. Diva .Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to be seen as the leading expert in social media. Social media is a complex job. Nowadays, it’s much more … Continue reading The 3 Stages of Social Media: From Awareness to Conversion
Keith Lovgren December 13, 2014 A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to your teammates and managers. While CRO is by no means a new practice, … Continue reading Conversion Rate Optimization Is Not New (Infographic)
Craig Vodnik December 11, 2014 Payments are the linchpin to e-commerce success. So it is imperative that your checkout process is designed to make paying for software as easy and intuitive as possible. But so many companies encumber their website visitors with inefficient processes. These inefficiencies are conversion killers and must be avoided at … Continue reading Conversion Killers in the Checkout Process
Jamie Cook November 27, 2014 Subtle language cues and the structure of landing pages can play a huge part in boosting conversion rates. Every inch of landing page copy should be optimised to give the visitor the right information in the right way, and ultimately convert them to a lead. A recent post from … Continue reading How Does Colour Affect Conversion?
by Lyena Solomon November 27th, 2014 If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions … Continue reading Usability vs. Conversion Optimization
Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization
Elena Nicosia November 25, 2014 Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a … Continue reading Five Desktop-to-Mobile Web Site Conversion Tips
