Rick WhittingtonMay 25, 2015 We believe that every company in every industry deserves an effective, attractive website. To that end, we’d like to introduce a website critique that you can use to quickly assess your own website for weak spots. Here are the requirements we look for in a high-performing website. Feel free to use … Continue reading Reviewing Your Website: 12 Components of a Website Critique
Paul GustafsonMay 1, 2015 If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of how a product or service makes … Continue reading 4 Components Of An Effective Success Story
Lindsay TjepkemaApril 29, 2015 Growth hacking is more than a buzzword. It’s an innovative, sensitive approach to increasing revenue in the startup world. However, like many trendy terms, it’s often misunderstood. What is the act of growth-hacking, and what does it entail? Entrepreneur Gigan Biyani points out that a “growth hacker is really just a … Continue reading 5.5 Key Components of Growth Hacking for Non-Startup Marketers
Clinton LanierMarch 26, 2015 Every resource, tutorial and commentary, online and off, about social media marketing insists that it’s NOT marketing. Rather, they tell you, social media marketing is about conversations. It’s about relating to your customers. It’s about telling a story. You amplify your brand, so they say, by giving your customers something to … Continue reading 6 Necessary Components To A Worthwhile Social Media Marketing Education
Tony AdragnaMarch 3, 2015 Think about what draws you into reading a blog posts. It is almost always the title, because that is what you see first. However, blog titles are often thought of as a secondary issue, rather than primary, which shouldn’t be the case. Your blog titles are what draws your audience to … Continue reading The 5 Components Of Catchy Blog Titles
VerticalResponseFebruary 5, 2015 Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. About 52 percent of VerticalResponse customers use our platform to send out event emails. Next to newsletters, they’re the … Continue reading You’re Invited: 6 Components to a Successful Event Email
By Matt Baglia, Published November 6, 2014 SMS marketing is exploding with popularity all over the world due to it’s ease of use and effectiveness. As more and more marketers begin to adopt this new stream, many don’t take the time to research and understand the best practices of text message marketing that may ultimately … Continue reading 6 Components Of A Great SMS Marketing Campaign (Infographic)
By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing
So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
There’s no doubt that the micro-blogging platform Twitter has significant marketing power. In the last few years, several companies have combined the simple networking function of this service with some creativity and a strong company brand to create some of the most profitable marketing campaigns in history. Each of these strategies was unique and they … Continue reading Tips For Twitter Network Marketing – The Components of a Viral Campaign
