There’s no doubt that the micro-blogging platform Twitter has significant marketing power. In the last few years, several companies have combined the simple networking function of this service with some creativity and a strong company brand to create some of the most profitable marketing campaigns in history.
Each of these strategies was unique and they worked in different ways. However, they all had certain traits in common that made them all successful. If you include these specific qualities in your next campaign, you can experience this level of success too.
Interaction
Twitter campaign, you have to interact with your followers rather than just tweeting links to your website. This only puts you at risk of being labeled a spammer. In some instances, you may want people to follow you and answer fun questions. You can also ask people to tweet a simple hashtag. In this instance, you’d simply watch the tweet stream and engage with those who respond.
You might want to expand your campaign outside of Twitter as well. Some of the best marketing strategies were announced in a post on a company blog, a press release, or directly on the company website. Regardless of the method you choose, the specifics of the campaign will spread quickly throughout the various social media networks and websites, expanding your reach far beyond the Twittersphere.
Benefits
Every successful Twitter marketing campaign must offer some kind of benefit to your target market. This ‘prize’ can’t just be any old thing, however. Your target audience has to find value in what you’re offering. It should also be something that a large number of them want, but may not be able to acquire easily on their own. Or, it might be something your target audience hesitates to purchase on their own.
This could include free products or services, a unique opportunity, or an item completely unrelated to your business. If you have a very tech-savvy audience, for example, you can hold a contest for a new iPhone rather than a fine art print or parent coaching.
A Core Following
You can start a marketing campaign as soon as you join Twitter, but it will never be as successful as it can be with a core, loyal following. These people will retweet your message and help create a buzz around your company, which will make your campaign go viral.
If you don’t already have this core following, you can build one in several ways. You can tweet valuable information and wait for others to follow you. However, you need to be aware that it will take some time for people trust you.
You can also bring the royal customers you already have to Twitter. To accomplish this, simply promote your username on your blog, your business cards, in your emails, and newsletters.
Simplicity
The biggest reason why so many social media marketing campaigns fail is that they are too difficult or involved. You’ll find that the faster and easier you make the campaign for your followers, the more successful it will be. The best way to accomplish this is to narrow your campaign down to a single goal.
You’ll also want to be careful when explaining the process. Always give clear instructions and make certain they are easy to understand. In fact, if you can fit the directions into a few words, others will be able to tweet the instructions along with the associated link. This will get more people involved and help you achieve your goal sooner.
A Twitter marketing campaign can bring you immediate profits as well as a dedicated customer base, but it has to be done right. One bad campaign will leave you scrambling to repair the damage. If you ensure that your campaign has these important traits, however, you’ll uncover the true power of this modern communication method and get the return on investment you’re looking for.
Andrea Kalli Virtual Trainer and Assistant, LLC offers a wide variety of business services.
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